Digital Marketing Executive

Reed in Teesside are working with an established business based in Middlesbrough who are looking to appoint a full time, permanent Marketing Executive to join their Sales & Marketing team. This is an exciting opportunity for someone that would like to continue and develop their marketing skills and gain further exposure to different areas of marketing.

Benefits:

• 25 days A/L + BH
• Pension
• Free parking
• Social events
• Annual bonus scheme (company discretion)
• Hours: Monday to Friday - 08:30 - 17:15

Reporting in to the Sales & Marketing Manager, you will work as part of a small team where you will be responsible for developing and delivering data-driven marketing campaigns across multiple channels including social media platforms, email, video, SEO and PR. You will be liaising with a third-party agency to support the delivery of company-agreed SEO and PPC strategies.

Duties:

• Lead market research for the brand: analyse trends, competitor activity, and target audience insights
• Create engaging content for social media channels (LinkedIn, Facebook, YouTube)
• Manage social media presence: schedule posts, review analytics, and contribute new content ideas
• Identify emerging trends and implement strategies to grow the customer base through lead generation (e.g., LinkedIn Ads, PPC)
• Develop marketing materials, including brochures, infographics, and other collateral
• Create and manage email marketing strategies
• Produce short- and long-form video content
• Plan and execute SEO-focused content strategies, including blogs and other formats
• Apply strong working knowledge of SEO principles
• Develop proficiency in key marketing tools using CRM and Canva
• Use strong organisational skills to plan, create, and deliver key marketing activities
• Create PR-friendly content to support SEO outreach strategies
• Liaise with third-party providers such as SEO/PPC agencies and PR publications
• Act as a positive role model within the business and strive to improve customer satisfaction
• Collaborate with colleagues and managers to deliver exceptional customer service
• Complete industry training and maintain relevant technical knowledge

The person -

This is a B2B marketing role that relies heavily on creativity, good organisation skills, a keen eye for detail, and an aptitude to promote products and services that generate marketing leads for the Sales team.

If you are:

• Able to work on your own autonomy and part of a small team
• Have previous experience using a CRM system to drive automated marketing campaigns
• Have experience using various Adobe tools and Canva
• Savvy in areas such as generative content through AI
• Have experience creating video content (not essential but desirable)
• Want to progress and learn and further develop your skills and experience
• Can manage a heavy workload and work to tight deadlines
• Follow target driven metrics and follow and execute a marketing plan

Then I want to hear from you Interviews to be held from 11th June onwards to start ASAP!