Propositions Analyst

If you're looking for a career that will help you stand out, join HSBC, and fulfil your potential - whether you want a career that could take you to the top, or an exciting new direction, we offer opportunities, support and rewards that will take you further. We're one of the largest banking and financial services organisations in the world, with a network that covers more than 50 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people fulfil their hopes and realise their ambitions.

We're currently seeking an experienced professional to join our team in the role of Propositions Analyst.

You'll play a key role in shaping and delivering propositions that strengthen customer engagement and retention across our Digital Wealth business. Working closely with partners across product, digital and customer experience, you'll help investors build knowledge, confidence and trust in our platform and services. You'll also support the ongoing evolution of the end-to-end customer experience, ensuring clients feel informed, engaged and confident throughout their investment journey.

As an HSBC employee in the UK, you'll have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you'll:

• Support the delivery of customer engagement and retention strategies aligned to business goals and client needs.
• Build financial models to support commercialisation activity and proposition performance tracking.
• Develop business cases for new products and propositions, including benefits, costs, risks and expected outcomes.
• Analyse customer behaviour, data and trends to generate clear insights and actionable recommendations.
• Support the creation and coordination of multi-channel customer education and communications (onboarding journeys, learning content and engagement campaigns) to build trust and improve understanding.
• Monitor performance and manage delivery across the retention and education roadmap-tracking progress, reporting outcomes, identifying journey/content gaps, and partnering with Marketing and Compliance to ensure FCA-aligned communications.

To be successful in this role you should meet the following requirements:

• Good understanding of customer engagement ideally within financial services or another regulated environment.
• Knowledge of key wealth customer journeys, including onboarding, servicing and lifecycle communications.
• Financial modelling capability, with the ability to interpret data, customer insight and feedback to shape initiatives.
• Strong written and verbal communication skills, able to simplify complex concepts for different audiences.
• Experience coordinating projects (light-touch project management experience is beneficial).
• Strong organisational skills and attention to detail; understanding of the UK retail investment market (pensions, ISAs and investment platforms) is an advantage.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we're dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, socio-economic background or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk via .