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Senior Digital Ads Strategist

Full time Information Technology Telecommunications

Successful candidates will be responsible for:

Designing and deploying sophisticated acquisition strategies across Meta, Google, Programmatic, and emerging platforms.
Helping clients understand our approach and results in the context of their broader cross channel digital marketing program; designing innovative advertising campaigns that help achieve clients' donor acquisition and advertising goals in the short term, with an eye toward driving long term fundraising and engagement success.
Analyzing performance data to help our clients understand the why behind the performance, ensuring alignment with their broader mission.
Navigating the high stakes, rapid response world of news cycle marketing, where your ability to pivot a strategy in real time can result in millions of dollars raised for a cause in a single day.
Staying at the forefront of privacy changes (iOS14+, cookieless future) and platform shifts to ensure our progressive partners stay ahead of the curve.

Must have qualifications:

At least 3years of experience managing complex paid media portfolios in a high growth startup, a major agency, or a political organization.
A Product Manager approach to ads - you care as much about the post click experience and conversion rate optimization as you do about the CPM.
Excellent quantitative reasoning skills, proficiency with Excel, and ability to apply data to strategic decisions; extensive experience with the backend of ad managers.
Obsession with optimization: at MissionWired, finding the extra 5% of efficiency could mean an extra $100k for a client's mission.
You are deeply committed to progressive causes and want to spend your time and effort contributing to the causes and missions of our clients.

Nice to have qualifications: