Job Description
Key Responsibilities
- Optimise product listings, including titles, descriptions, and imagery, to maximise visibility, conversion rates, and sales performance.
- Conduct thorough keyword research to enhance SEO and increase rankings and traffic.
- Carry out competitor analysis to identify gaps and implement improvements in product presentation.
- Oversee the launch of new products across our websites and marketplaces.
- Track and report on changes to key KPIs such as ranking, click through rate and conversion rate.
- Monitor market trends, identifying opportunities to optimise listings, boost traffic, and improve conversion rates.
- Collaborate with the marketing and design teams to create compelling assets, including banners, product imagery and promotional graphics.
- Coordinate cross platform promotions, ensuring consistent messaging and execution across all digital touchpoints.
- Run promotional offers and sale events, managing setup, testing and deployment.
- Test and refine campaign elements, such as layouts, call to actions and pricing displays to maximise engagement and sales.
- Use analytics tools to report on campaign performance, identifying successes and areas for improvement.
- Lead initiatives to enhance website functionality (e.g., pre order, product upsells, bundles), ensuring alignment with business objectives.
- Implement and manage tools and applications to improve the customer journey ensuring a seamless, user friendly shopping experience.
- Conduct A/B testing to refine listings, layouts and conversion strategies.
- Utilise analytics platforms such as Google Analytics and Crazy Egg to monitor performance, identify trends and drive data led improvements.
- Create detailed briefs for product listings for new marketplaces, including product descriptions and image requirements.
- Set up and configure product listings for all new marketplaces.
- Conduct thorough research into new marketplaces, understanding competitor strategies and best practices.
- Create and maintain launch timelines and checklists, ensuring a smooth rollout for new product listings.
Qualifications
- A minimum of three years of experience in a similar role.
- Experience in SEO, analytics tools and A/B testing methodologies.
- Strong understanding of user behaviour and customer journey optimisation.
- Excellent communication and collaboration skills.
- A proactive, results driven mindset with a passion for staying ahead of industry trends.
- Experience managing or supporting the development of a junior team member would be beneficial.