SodaStream, part of PepsiCo, is seeking a dynamic DTC Lead to own the UK & Ireland Direct-to-Consumer channel. You will define the DTC strategy and drive growth across acquisition, conversion, retention, and customer experience, reporting to the North Europe Head of eCommerce.
You'll manage the UK&I Shopify storefront, optimise UX, pricing, and promotions, and collaborate with marketing, product, and operations to deliver profitable growth and outstanding brand experiences.