Digital Shelf Analyst
Haleon has an opportunity to manage the digital transformation for eCommerce and Digital Marketing across all brands and therapeutic areas.
Key Duties & Responsibilities
- Lead the digital capability for the brand teams as well as key stakeholders in other functional areas
- Develop a framework to enable marketing to build their digital strategies account for their variables and dynamics
- Create and pilot e-commerce initiatives
- Continue to feed the customer insight to the commercial team's brand strategy
- Lead the 12 month digital operational plan to deliver the activities that build towards the longer term strategy
- Represent Haleon brands to both internal and external stakeholders
- Provide forums for education and sharing of best practices to marketing teams, executive leadership and cross functional resources
- Evaluate the digital strategy to optimize channel, customer, and consumer offerings
- Lead and align multi stakeholder relationships to ensure ongoing alignment with digital strategies
- Inspire the marketing brand teams by developing digital capabilities and strategies and growing capability through on/off the job training and coaching
- Accountable for setting and achieving e commerce operations metrics including key performance indicators (KPIs) and service level agreements
- Understand portfolio sets for global and local supported brands as well as portfolio managers
- Coordinate translation for the market and ensure execution is completed in a timely and accurate manner
- Initiate and track the copy approval process for all the materials in responsible market
- Ensure timely execution of all materials through DC and Global Platforms in responsible markets
- Interact with local operating companies to meet customer manager needs
- Ensure the portal (haleon.pro) is up to date and engage marketing and medical to keep the portal attractive for customers
- Review modern technologies and explore new developments in the digital landscape to deliver the communication and business objectives more effectively
Basic Qualifications
- Bachelor's degree
- Experience in a large multi national working environment
- Marketing experience
- Experience in multi channel/digital marketing
Preferred Qualifications
- Bachelor's degree (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals)
- Digital coursework
- Expert in digital marketing channels in sales and marketing
- Ability to influence, challenge and gain credibility with senior commercial leaders
- Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics
- Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts
- Proven track record of driving sales performance
- Agency management experience
- Proficient in customer understanding and campaign development
- Capable of working across boundaries and functional areas
- Familiarity with copy approval process
- Experience in the Pharma sectorProject management experience
Equal Opportunities
Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.