Overview
Global Brands Ltd is a leading independent drinks brand development business that owns, markets and distributes a collection of products across RTD/RTS, spirits, soft drinks and beer. We have developed brands such as VK, HOOCH and Franklin & Sons. Our approach focuses on spotting market trends, understanding our customers' goals, and leveraging expert buying, marketing and sales teams. Our head offices are based within our award-winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
The Role: With our diverse portfolio, our Business Development Managers (BDMs) drive distribution and deliver brand activation across assigned territories, increasing market share and brand visibility in the on-trade. You will identify and cultivate new business opportunities while managing a small account base, ensuring successful execution of sales strategies in bars, restaurants, hotels and other on-premise venues. Your goal is to enhance visibility and sales performance of our brands within a competitive on-trade environment.
Responsibilities
- Identify and pursue new business opportunities within the on-trade sector in your territory, expanding distribution and increasing product listings.
- Implement and execute the sales strategy for the on-trade channel, aligning with the company's objectives.
- Act as a brand ambassador, promoting Global Brands Limited's portfolio and ensuring brand visibility in key accounts.
- Lead negotiations with accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
- Achieve or exceed targets for the assigned territory, regularly reporting on performance and adjusting strategies as needed.
- Develop and maintain strong relationships with the customer base to protect what is held, drive sales and ensure long-term partnerships.
- Provide exceptional customer service to accounts, resolving issues promptly and effectively.
- Work closely with other departments including customer marketing, brand and finance to ensure alignment and support for accounts.
- Maintain accurate and up-to-date records of all customer interactions and sales activities in the CRM system.
- Analyse client data to identify trends and opportunities for upselling or cross-selling.
The Person
- Experience in beverage sales and/or practical background in on-trade operations is advantageous.
- PC literacy including PowerPoint, PDF and Excel.
- Experience with Salesforce is advantageous.
- Strong negotiation, organisation and influencing skills.
- Self-motivated and results driven.
- Exceptional problem-solving skills and the ability to work under pressure.
- Ability to build and maintain strong relationships with clients and internal teams.
- Strong organisational and time management skills.
The Package
- Competitive salary
- Performance-based annual bonus
- Company car/car allowance/travel expenses
- Enrollment into our health & wellbeing scheme
- Death in Service (after 12 months)
- 25 days holiday
- Pension
- Opportunities for career progression within the business
- Access to our in-house Global Academy
Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.
Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.
Please advise us if you require any adjustments during the interview process.