Business Development and Digital Strategy Manager
Luxury Womenswear Brand
Permanent contract
London, UK
Our client is a luxury growing womenswear brand based in London looking for someone to help them grow the brand. They are open to full time or, for the right person, a three day week can also be considered.
Objective
Develop the strategy and support the brand with the execution of the Direct To Consumer sales channel in a commercial capacity. The ideal candidate is entrepreneurial, owns a network of key fashion influencers, and will activate these contacts to grow the brand while overseeing the digital commercial side.
Core Responsibilities
- Own the site, setting KPIs, budgets, and forecast models.
- Develop and execute the e commerce growth strategy across acquisition, conversion, retention, and AOV optimisation.
- Analyse trading performance, customer behaviour, and commercial insights to inform decisions and identify growth opportunities and stock buy back plans.
Business Development
- Identify opportunities to promote the brand with a key network of industry influencers.
- Promote commercially astute strategies to showcase the brand at home and abroad.
Digital Marketing & Customer Growth
- Oversee all performance marketing channels (paid social, paid search, email, affiliates, SEO) in collaboration with external agency partners.
- Drive data led customer acquisition while improving repeat purchase metrics and LTV.
Pop Ups & Experiential Retail
- Develop the strategy for the brand's pop ups, temporary retail, sample sale, and brand experiences in key markets.
- Lead end to end execution-including budgeting, location scouting, staffing plans, merchandising, in store operations, and event programming.
- Ensure a seamless omnichannel experience, linking physical activations with digital retail, community building, and customer capture.
Cross Functional Leadership
- Collaborate with Creative to support digital storytelling.
- Manage e commerce budgets, agencies, and external partners.
- Lead and mentor junior members of the digital team as the department grows.
Skills & Experience
- 6-10+ years of experience helping grow and develop luxury brands.
- Proven track record of e commerce ownership with commercially sound growth.
- Strong analytical mindset with expertise in e commerce KPIs, performance marketing, and trading analytics.
- Experience planning and executing pop ups, brand activations, or experiential retail.
- Excellent project management and cross functional leadership skills.
- Creative sensibility aligned with a luxury fashion brand, with strong attention to detail.
- Entrepreneurial, proactive, and comfortable in a high growth environment.
- Established network of luxury industry profiles.
Level: Manager