Dweet.

Job Title: E-commerce Manager - Luxury RTW Brand Location: London, UK (Hybrid available but 4 days in-office preferred) Company Overview: Our client is a growing luxury women's ready-to-wear brand based in London known for its elegant designs and commitment to craftsmanship. As they embark on an exciting journey to expand their direct to consumer (DTC) business, they are seeking a dynamic E-commerce Manager to lead this initiative. Position Overview: We are seeking an experienced, innovative E-commerce Manager to drive online sales growth and enhance digital presence. This role is pivotal in scaling DTC operations and requires a strategic thinker with a deep understanding of e-commerce platforms, digital marketing, and the luxury fashion market. Key Responsibilities E-commerce Strategy: Develop and implement a comprehensive e-commerce strategy to drive traffic, increase conversion rates, and maximize online sales. Develop and implement strategies to establish and enhance the brand's online image. Website Management: Oversee the day-to-day operations of our e-commerce platform, ensuring an exceptional user experience and seamless transaction process. Coordinate with web developers for site optimization and updates. Oversee and allocate the e-commerce budget, and maintain relationships with external digital marketing agencies. Digital Marketing: Plan and execute targeted digital marketing campaigns including SEO, PPC, email marketing, and social media initiatives to boost brand visibility and customer engagement. Supervise the production of digital assets, ensuring they align with brand DNA. Analytics and Reporting: Utilize analytics tools to track performance metrics, gather insights, and make data-driven decisions. Present regular reports to senior management highlighting growth opportunities and areas for improvement. Customer Experience: Enhance the online customer journey by implementing personalized shopping experiences and exceptional customer service strategies. Handle customer inquiries and feedback with professionalism. Inventory Management: Collaborate with the supply chain team to manage stock levels, ensuring optimal product availability and timely fulfillment of orders. Partnerships and Collaborations: Identify and manage strategic partnerships or collaborations that can enhance brand reach and market presence. Qualifications 7+ years of experience in e-commerce management, preferably within the luxury fashion industry, with a demonstrable history of growing online businesses. Experience in the luxury and/or womenswear sectors. Proficiency in Shopify is required. Strong knowledge of e-commerce platforms such as Magento, or Salesforce Commerce Cloud also desired. Proven track record of driving online sales growth and expanding DTC channels. Excellent understanding of digital marketing strategies and analytics tools like Google Analytics. Creative problem solver with a strong customer-focused mindset. Exceptional organizational and multitasking abilities.

Dweet. in London is seeking an accomplished E-commerce Manager to lead our luxury RTW brand's online business. You will drive DTC growth, optimise the website, and partner with marketing and tech teams to deliver exceptional digital experiences. The role requires 7+ years in e-commerce, deep knowledge of Shopify (Magento/Salesforce optional), and a data-driven mindset to convert traffic into loyal customers.

Business Development and Digital Strategy Manager Luxury Womenswear Brand Permanent contract London, UK Our client is a luxury growing womenswear brand based in London looking for someone to help them grow the brand. They are open to full time or, for the right person, a three day week can also be considered. Objective Develop the strategy and support the brand with the execution of the Direct To Consumer sales channel in a commercial capacity. The ideal candidate is entrepreneurial, owns a network of key fashion influencers, and will activate these contacts to grow the brand while overseeing the digital commercial side. Core Responsibilities Own the site, setting KPIs, budgets, and forecast models. Develop and execute the e commerce growth strategy across acquisition, conversion, retention, and AOV optimisation. Analyse trading performance, customer behaviour, and commercial insights to inform decisions and identify growth opportunities and stock buy back plans. Business Development Identify opportunities to promote the brand with a key network of industry influencers. Promote commercially astute strategies to showcase the brand at home and abroad. Digital Marketing & Customer Growth Oversee all performance marketing channels (paid social, paid search, email, affiliates, SEO) in collaboration with external agency partners. Drive data led customer acquisition while improving repeat purchase metrics and LTV. Pop Ups & Experiential Retail Develop the strategy for the brand's pop ups, temporary retail, sample sale, and brand experiences in key markets. Lead end to end execution-including budgeting, location scouting, staffing plans, merchandising, in store operations, and event programming. Ensure a seamless omnichannel experience, linking physical activations with digital retail, community building, and customer capture. Cross Functional Leadership Collaborate with Creative to support digital storytelling. Manage e commerce budgets, agencies, and external partners. Lead and mentor junior members of the digital team as the department grows. Skills & Experience 6-10+ years of experience helping grow and develop luxury brands. Proven track record of e commerce ownership with commercially sound growth. Strong analytical mindset with expertise in e commerce KPIs, performance marketing, and trading analytics. Experience planning and executing pop ups, brand activations, or experiential retail. Excellent project management and cross functional leadership skills. Creative sensibility aligned with a luxury fashion brand, with strong attention to detail. Entrepreneurial, proactive, and comfortable in a high growth environment. Established network of luxury industry profiles. Level: Manager