Digital Brand & Systems Designer

You'll join our central Digital Product Design team, responsible for shaping and scaling the Rayo brand across multiple markets. Working closely with Product, Marketing, Lifecycle and regional teams, we create the tools, frameworks and design systems that help deliver consistent, high quality brand experiences across every digital touchpoint. You'll be part of a collaborative team that combines creativity, structure and innovation to bring the Rayo brand to life at scale.

The difference you will make:

As our Digital Brand & Systems Designer, you'll play a key role in ensuring the Rayo brand is consistently represented across products, CRM, marketing channels and app store experiences. You'll transform brand principles into scalable systems, templates and resources that empower teams across multiple markets to deliver engaging customer experiences while maintaining brand integrity.

Your Role:

Are you passionate about creating scalable design systems that enable teams to deliver exceptional brand experiences? If you love bringing clarity, consistency and creativity to digital experiences while helping brands grow across international markets, this is your opportunity to make a meaningful impact.

Working Pattern / Location:

Full time, permanent position with hybrid working. Ideally London based.

Key responsibilities include but are not limited to:

• Own and evolve the global Rayo brand guidelines and visual system.
• Develop scalable brand systems, documentation and self service resources.
• Create and maintain reusable templates, asset packs and design frameworks.
• Manage asset libraries, licensing standards and brand governance processes.
• Enable regional teams with practical tools, guidance and best practice.
• Support App Store design assets, optimisation initiatives and launch frameworks.
• Partner closely with Product, Lifecycle and Marketing teams to embed brand throughout the customer journey.
• Balance central brand consistency with local market relevance.

What we are looking for:

• Demonstrable experience in digital brand design across product, CRM and marketing channels. Experience creating templates, frameworks and scalable design systems.
• A detail oriented, systems led approach to design and brand consistency.
• Experience enabling consistent brand execution across multiple channels.
• Proficiency with Figma and Adobe Creative Suite.
• Experience collaborating with Product, Marketing and cross functional stakeholders.
• Excellent communication, stakeholder management and relationship building skills.
• Familiarity with AI tools and how they can enhance design workflows.

What's in it for you:

• You'll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider - Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You'll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here.

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of religion, gender, skin colour, disability, etc.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing .

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email we would love to hear from you.

Date Job Posting Last Updated: 3 Jul 2026