Salesforce Marketing Cloud (SFMC) Deployment Manager

Salesforce Marketing Deployment Manager - 12 months - onsite - London - £455

The successful candidate will act as the primary SFMC delivery resource, responsible for scaling the engagement by building and optimising customer journeys, driving personalisation at scale, and providing a clear execution and strategy roadmap. This role operates at the intersection of campaign operations, marketing technology, and client advisory - requiring someone who can equally command a technical delivery conversation and a strategy session.

Required Skills & Experience

Core SFMC Expertise

• Minimum 4+ years of hands-on Salesforce Marketing Cloud implementation and campaign deployment experience.
• Proficiency in Journey Builder, Email Studio, Automation Studio, Content Builder, and Contact Builder.
• Strong AMPscript and/or SSJS Scripting capability for dynamic content and personalisation logic.
• Experience with SQL in SFMC for data segmentation, data extension population, and reporting queries.
• Familiarity with Einstein AI tools and Marketing Cloud Intelligence (Datorama) is advantageous.

Campaign & Delivery Management

• Proven track record of managing full campaign life cycle - from brief through to live deployment and post-campaign analysis.
• Experience building and maintaining delivery roadmaps in agile/sprint-based delivery environments.
• Strong QA discipline & release sign-off processes.
• Familiarity with email deliverability principles: IP warming, sender reputation management, bounce and suppression handling.

Communication & Stakeholder Management

• Exceptional verbal and written communication skills - able to operate confidently at C-suite/Director level.
• Demonstrated ability to translate complex technical concepts into clear business language for non-technical audiences.
• Experience presenting to and influencing senior client stakeholders in a consulting or agency environment.
• Ability to manage competing priorities across multiple stakeholder groups while maintaining delivery momentum.

Desirable Qualifications & Certifications

• Salesforce Marketing Cloud Email Specialist certification (basic).
• Salesforce Marketing Cloud Consultant certification (preferred).
• Additional Salesforce certifications (eg Marketing Cloud Developer, Pardot) are advantageous.
• Familiarity with GDPR, PECR, and email compliance obligations in a regulated industry context.

Success Profile

The ideal candidate is a confident, commercially aware SFMC specialist who thrives in client-facing environments. They bring equal measures of technical credibility and strategic thinking - able to roll up their sleeves to build a journey in SFMC in the morning and present a roadmap recommendation to a client director in the afternoon.

They are proactive communicators who don't wait to be asked - they surface risks early, bring solutions not just problems, and build genuine trust with client stakeholders. They see their role not just as a deployment resource, but as a strategic partner helping the client mature their use of SFMC over time.

Key Responsibilities

1. Customer Journey Build & Expansion

• Design, build, and deploy multi-step customer journeys in SFMC Journey Builder.
• Translate client business requirements into scalable, reusable journeys that can be deployed across multiple customer segments.
• Configure and maintain journey entry sources including Data Extensions, Salesforce CRM entry events.
• Proactively identify opportunities to build net-new journeys that address gaps in the current customer life cycle coverage.

2. Personalisation & Dynamic Content Strategy

• Develop and implement advanced personalisation strategies using AMPscript, dynamic content rules, and preference-driven segmentation within SFMC.
• Leverage data from Salesforce CRM, external data extensions, and Marketing Cloud Connect to create hyper-relevant, 1:1 customer communication.
• Collaborate with the client's data and analytics teams to identify propensity signals that can power journey personalisation.
• Ensure personalisation strategies are aligned with compliance requirements (GDPR/PECR) and consent management frameworks.

3. Execution & Strategy Roadmap

• Work directly with client stakeholders to define execution roadmap for SFMC campaign delivery and capability development.
• Bridge the gap between strategic marketing ambitions and technical delivery realities - translating vision into actionable sprint-level deliverables.
• Present roadmap progress, risks, and recommendations to senior client stakeholders in regular governance forums and executive briefings.
• Proactively manage dependencies across campaign operations, data engineering, and CRM teams to ensure unblocked delivery.
• Champion SFMC platform best practices across email design, data management, journey architecture, deliverability, and compliance.
• Conduct regular health-checks of the SFMC instance and produce actionable recommendations covering data extension governance, contact model hygiene, and suppression management.
• Define and document campaign deployment standards, naming conventions, and QA checklists to be adopted across the engagement team.
• Guide the client on emerging SFMC features, upcoming platform roadmap changes, and their strategic relevance to the programme.
• Act as a centre-of-excellence resource - upskilling client-side marketing operations staff through knowledge transfer, documentation, and hands-on coaching.

5. Client Stakeholder Engagement

• Serve as the primary day-to-day point of contact for client marketing operations, digital, and technology stakeholders.
• Produce clear, concise status reports, delivery plans, and strategic briefing documents tailored to different audience levels.
• Build trusted, long-term relationships with client stakeholders - positioning Cognizant as a strategic partner, not just a delivery vendor.
• Manage and communicate scope, timelines, and change requests proactively to avoid delivery risk and stakeholder misalignment.