Senior Business Analyst - Conversational Agent

About the Opportunity

Job Type: Permanent
Application Deadline: 10 June 2026
Title: Senior Business Analyst - Conversational Agent
Department: Enterprise Service Management
Location: UK
Reports To: Global Digital Employee Experience Lead
Level: 4

About your role

The Digital Employee Experience Senior Business Analyst will shape and deliver an intelligent and innovative digital engagement layer, providing a single, AI powered front door for Fidelity's employees to complete day to day tasks, and engage with organisational information, processes, and resources. This role aims to transform how employees engage with tasks and processes, placing AI powered, data driven, outcome focused experiences at the core. The role will work within a Scrum team, supporting the Digital Employee Experience Product Owner, and acting as a proxy for the Product Owner where required, with a focus on delivering incremental value at pace, while capitalising on new technologies. Following product management best practice, the role will tightly link employee needs, data insights, technology capabilities, and measurable business outcomes.

Product Delivery and Business Analysis

Within the Agile Scrum team, support the Digital Employee Experience Product Owner in driving and delivering towards the vision, roadmap, and prioritised backlog for the conversational AI engagement layer. Capture requirements and use cases for the Product, analyse dependencies, define processes, and identify blockers where needed to unlock development of the Product at pace. Ensure technical delivery and prioritisation aligns closely to the product strategy, value propositions, and success measures, supporting the Digital Employee Experience Strategy and wider organisational priorities. Balance short term delivery and value with longer term platform evolution, scalability, and product health.

AI First Experience Design

Shape a product that embeds AI as the default interaction model, leveraging conversational AI, agent orchestration, automation, and content intelligence to reduce friction in employee journeys, shift work from humans to AI where appropriate, and support overall pace of process completion across the organisation. Drive effective AI product development, anticipating the risks and dependencies to create an effective AI ecosystem, and supporting responsible and well governed AI adoption at scale. Partner closely with Enterprise AI, Architecture, vendors, and other stakeholders to ensure secure, scalable, enterprise grade AI adoption within the engagement layer.

Data Driven Transformation

Use quantitative and qualitative data (experience signals, usage analytics, feedback, journey metrics) to identify friction and unmet employee needs, drive prioritisation decisions, and demonstrate measurable improvements in productivity, satisfaction, and effort reduction. Translate complex insight into clear product decisions, trade offs, and outcome narratives for senior stakeholders.

Stakeholder Leadership & Alignment

Build strong, trusted relationships across Technology, Architecture, HR, Communications, Corporate Property Services, Risk, and other business units, to ensure clear alignment on priorities, shared accountability for outcomes, and consistent experience patterns across the firm. Work closely with teams managing underlying platforms which underpin the AI engagement layer (such as knowledge management platforms) to create integrated strategies, roadmaps, and consistency of DEX focus. Act as a strong, credible voice of the employee, anchoring decisions in evidence based needs.

Planning, Decision Making & Scope

Complete business analysis work packages, and make product and design decisions where appropriate, that influence cross functional delivery, investment prioritisation, and employee experience at scale. Resolve moderately complex problems through structured analysis, judgement, and risk assessment, escalating only when necessary. Balance competing demands while maintaining clear focus on outcome led delivery and strategic intent.

Success Measures

• Visible progress at pace towards a coherent, AI first employee engagement layer that becomes the natural front door to administrative task completion at Fidelity.
• Faster time to value for new DEX capabilities through improved business analysis, product and delivery discipline.
• Clear linkage between engagement layer improvements and productivity, service effectiveness, and employee confidence.

About You

• Proven experience as a Business Analyst or Product Owner for complex digital platforms, AI solutions, and/or employee facing products.
• Strong understanding of digital experience platforms, conversational and AI driven interfaces, and modern workplace and intranet ecosystems.
• Demonstrated ability to use data to drive decisions, prioritisation, and change.
• Hands on Agile practitioner with experience working in Scrum teams operating at pace.
• Confident communicator, able to align senior stakeholders while working deeply with delivery teams.
• Comfortable operating in ambiguity, with a bias toward action, learning, and continuous improvement.

Feel rewarded

We'll offer you a comprehensive benefits package, support your wellbeing and development, and provide flexibility in where and when you work.

For more about our work, our approach to dynamic working and how you could build your future here, visit

As an international financial services organisation, we are in scope of international regulations in the way that we carry out our work. This position is involved in work that is regulated by the FCA and/or the PRA and their Individual Conduct Rules (COCON) apply to it, along with any other regulation. We provide training on COCON and how it affects our employees. More information about COCON can be found in the Employment Handbook.