Marketing Deployment Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

British American Tobacco United Kingdom has an exciting opportunity for a Marketing Deployment Manager based in London (Chiswick)

We're looking for a Marketing Deployment Manager to join our motivated team in London, working at the heart of consumer activation and in-store execution across multiple categories. In this role, you will develop and deploy consumer centric activation plans across different channels and stages of the consumer journey. You will define and execute multi category strategies at the point of sale, ensuring strong visibility and impactful in store execution.

The role focuses on enhancing the consumer experience and driving product conversion through engaging activation solutions. If you are passionate about creating impactful consumer experiences and driving commercial results through engaging activation, apply now and be part of our journey to create A Better Tomorrow.

• Developing consumer journey centred activation strategies across multiple channels and touchpoints
• Managing local campaign development and adapting CX/brand toolkits for market execution
• Leading activation projects using a test and learn approach, with clear KPI tracking and continuous optimisation
• Working closely with agencies to ensure on time, in full (OTIF) delivery of plans and assets, while maintaining brand consistency across all engagement activities.
• Managing budgets, including spend tracking, reporting, purchase orders, and invoice processing
• Leading shopper activation and point of sale strategies within an omnichannel environment to drive traffic, trial, and sales
• Collaborating cross functionally with Trade, CX, Category teams, and external partners to ensure consistency and alignment
• Managing and developing a team, fostering a high performance, consumer centric culture
• Measure and assess the impact of brand activations on awareness, engagement and overall consumer experience, and translate insights into actionable recommendations.

• Proven experience in marketing deployment, consumer experience, multi channel activation or similar roles (5+ years)
• Strong understanding of key marketing principles, including consumer needs and journey mapping, and activation touchpoints
• Commercially driven and consumer centric mindset, with creativity in developing impactful solutions
• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast paced environment
• Cross functional leadership and collaborative approach, working effectively across teams and stakeholders
• Analytical mindset with experience in KPI tracking, performance measurement, and optimisation
• Resilient and adaptable, able to operate in a dynamic, fast changing and highly regulated environment
• Strong communication skills in English, both written and verbal
• University degree in Marketing, Business, or equivalent discipline

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work life balance, transportation support, and a flexible holiday plan with additional incentives
• You'll have access to online learning platforms and personalised growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.