The British American Tobacco Group

The British American Tobacco Group is seeking a Digital Platforms Executive in Chiswick, London. You'll be responsible for supporting the evolution of BAT's digital platforms and driving enhancements, migrations, and performance tracking. Ideal candidates will have a strong background in digital marketing or e-commerce, relevant project management skills, and the ability to collaborate across teams. The role promises an inspiring work environment with significant opportunities for professional development.

British American Tobacco UK has an exciting opportunity for a Digital Platforms Executive in Chiswick, London. As a Digital E-commerce Platforms Executive, you will support the evolution of BAT's digital platforms, working closely with internal teams and external partners to ensure strong execution, quality standards, and consistency across markets. Your role will involve coordinating platform enhancements, driving deployments and migrations, maintaining governance and best practices, and ensuring data accuracy and performance tracking. Understanding of digital platforms and UX/UI fundamentals, and a structured, proactive approach to delivery and stakeholder collaboration are essential for success in this role. What is the direct impact of this role on the team or organization? You will have direct impact on the Western European digital business through ensuring our teams are using data that is up to date and well-integrated into our internal frameworks. Your key responsibilities will include Deployments & Enhancements: Coordinate E-commerce updates, feature releases, migrations, and optimisations in collaboration with internal teams and external agencies, ensuring timely and high quality delivery. Data Quality & Performance Tracking: Ensure accuracy and consistency of data across digital platforms, supporting correct tracking, reporting, and insight generation to measure performance against key KPIs. UX & Premium Experience Support: Contribute to the enhancement of user experience and premiumisation initiatives throughout our websites by supporting testing, feedback collection, and implementation of UX/UI improvements. Stakeholder Collaboration: Work closely with markets, brand teams, IT, legal team, and external partners to align priorities, manage dependencies, and ensure platform solutions meet business and regulatory requirements. Commercial & Sales KPI Monitoring: Actively monitor E-commerce performance and key commercial metrics (e.g. conversion rate, AOV, funnel performance, NTOs), identifying early signs of performance decline and proactively escalating risks or opportunities to enhance UX or conversion. Process & Documentation Support: Assist in maintaining clear documentation, processes, and ways of working across E-commerce initiatives to support efficient collaboration and knowledge sharing. What are we looking for? Bachelor's degree in Digital Marketing, Business, E-commerce, Data, or related field preferred; additional certifications in digital analytics, UX/CRO, or marketing tools (e.g., GA, Shopify) plus a continuous learning mindset are advantageous. Experience in a commercial, performance driven digital role with exposure to sales, conversion optimisation, funnel metrics, and analytics tools such as GA4 and Adobe Analytics. Experience working with digital platforms/websites, including supporting website launches, enhancements, migrations, and feature releases. Proven ability to collaborate effectively with cross functional teams (Brand, CRM, Analytics, IT, Legal/Compliance, and external agencies). Strong project management skills, including planning, coordinating, and delivering complex digital projects. Excellent communication skills, strong attention to detail, and the ability to work independently and drive own tasks and priorities. Ability to track, monitor, and report on digital performance using analytics tools to support data driven decision making and optimisation. Desirable (not essential): Exposure to A/B testing and customer journey optimisation, with familiarity in tools such as Contentsquare, Qualtrics, UserTesting, and knowledge of UX/CRO and experimentation methodologies. What we offer you? We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work life balance, transportation support, and a flexible holiday plan with additional incentives. Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

British American Tobacco UK has an exciting opportunity for a Digital Platforms Executive in Chiswick, London. As a Digital E-commerce Platforms Executive, you will support the evolution of BAT's digital platforms, working closely with internal teams and external partners to ensure strong execution, quality standards, and consistency across markets. Your role will involve coordinating platform enhancements, driving deployments and migrations, maintaining governance and best practices, and ensuring data accuracy and performance tracking. Understanding of digital platforms and UX/UI fundamentals, and a structured, proactive approach to delivery and stakeholder collaboration are essential for success in this role. What is the direct impact of this role on the team or organization? You will have direct impact on the Western European digital business through ensuring our teams are using data that is up to date and well-integrated into our internal frameworks. Your key responsibilities will include Deployments & Enhancements: Coordinate E-commerce updates, feature releases, migrations, and optimisations in collaboration with internal teams and external agencies, ensuring timely and high quality delivery. Data Quality & Performance Tracking: Ensure accuracy and consistency of data across digital platforms, supporting correct tracking, reporting, and insight generation to measure performance against key KPIs. UX & Premium Experience Support: Contribute to the enhancement of user experience and premiumisation initiatives throughout our websites by supporting testing, feedback collection, and implementation of UX/UI improvements. Stakeholder Collaboration: Work closely with markets, brand teams, IT, legal team, and external partners to align priorities, manage dependencies, and ensure platform solutions meet business and regulatory requirements. Commercial & Sales KPI Monitoring: Actively monitor E-commerce performance and key commercial metrics (e.g. conversion rate, AOV, funnel performance, NTOs), identifying early signs of performance decline and proactively escalating risks or opportunities to enhance UX or conversion. Process & Documentation Support: Assist in maintaining clear documentation, processes, and ways of working across E-commerce initiatives to support efficient collaboration and knowledge sharing. What are we looking for? Bachelor's degree in Digital Marketing, Business, E-commerce, Data, or related field preferred; additional certifications in digital analytics, UX/CRO, or marketing tools (e.g., GA, Shopify) plus a continuous learning mindset are advantageous. Experience in a commercial, performance driven digital role with exposure to sales, conversion optimisation, funnel metrics, and analytics tools such as GA4 and Adobe Analytics. Experience working with digital platforms/websites, including supporting website launches, enhancements, migrations, and feature releases. Proven ability to collaborate effectively with cross functional teams (Brand, CRM, Analytics, IT, Legal/Compliance, and external agencies). Strong project management skills, including planning, coordinating, and delivering complex digital projects. Excellent communication skills, strong attention to detail, and the ability to work independently and drive own tasks and priorities. Ability to track, monitor, and report on digital performance using analytics tools to support data driven decision making and optimisation. Desirable (not essential): Exposure to A/B testing and customer journey optimisation, with familiarity in tools such as Contentsquare, Qualtrics, UserTesting, and knowledge of UX/CRO and experimentation methodologies. What we offer you? We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work life balance, transportation support, and a flexible holiday plan with additional incentives. Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

The British American Tobacco Group has an exciting opportunity for a Digital Platforms Executive in Chiswick, London. This role involves supporting the evolution of digital platforms by coordinating updates, ensuring data quality, and enhancing user experience. Ideal candidates will have a Bachelor's degree in Digital Marketing or related fields, and experience in commercial, performance-driven digital roles. The position includes a market-leading annual performance bonus and diverse benefits.

The British American Tobacco Group offers an exciting opportunity for a Senior Product UI/UX Designer in London. The role involves leading the design of digital and physical UI components and producing essential design assets like wireframes and prototypes, ensuring a high-quality user experience. The ideal candidate will have a Bachelor's degree in a relevant field and over 8 years of UI/UX design experience. Benefits include a market-leading performance bonus and access to online learning platforms for personal and professional growth.

British American Tobacco United Kingdom has an exciting opportunity for a Senior Product UI/UX Designer in London. Responsibilities Lead the design of digital and physical UI components, ensuring experiences meet user and product requirements. Produce wireframes, visual designs, prototypes, animations, and mock ups that clearly express interaction intent. Support and interpret user research, usability studies, and insights to iterate and refine the design. Partner with developers to ensure UI concepts translate into robust, high quality implementations. Maintain alignment with key stakeholders through clear communication, documentation, and regular updates. Engage across industrial design, brand, research, and engineering teams throughout the 4D product development process. Qualifications Bachelor's degree in Interaction Design, Graphic Design, or a related field. 8+ years of experience in UI/UX design, ideally within consumer electronics or small digital devices. Experience collaborating with UX/UI designers, developers, product managers, and other cross functional partners. High proficiency with Figma, Adobe After Effects & Illustrator, and prototyping tools such as Protopie (or equivalents). Ability to build strong partnerships across teams and influence decision making. Solid project management skills with experience juggling multiple workstreams. Strong portfolio showcasing visually appealing, user friendly interfaces and clear interaction design thinking. Benefits We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work life balance, transportation support, and a flexible holiday plan with additional incentives. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes. We are one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

The British American Tobacco Group is seeking a Senior Product UI/UX Designer based in London. The role involves leading the design of UI components, wireframes, prototypes, and engaging with cross-functional teams to ensure alignment and quality implementation of designs. Candidates should have 8+ years of experience in UI/UX design and strong proficiency in tools like Figma and Adobe products. The company offers a market-leading performance bonus and a range of benefits.

The British American Tobacco Group has an exciting opportunity for a Marketing Deployment Manager based in London (Chiswick). You will develop and deploy consumer-centric activation plans across various channels and stages of the consumer journey. The role emphasizes enhancing the consumer experience and driving product conversion via engaging activations. If you are passionate about impactful consumer experiences, apply to join us and contribute to creating A Better Tomorrow.

British American Tobacco United Kingdom has an exciting opportunity for a Senior Product UI/UX Designer in London. Responsibilities Lead the design of digital and physical UI components, ensuring experiences meet user and product requirements. Produce wireframes, visual designs, prototypes, animations, and mock ups that clearly express interaction intent. Support and interpret user research, usability studies, and insights to iterate and refine the design. Partner with developers to ensure UI concepts translate into robust, high quality implementations. Maintain alignment with key stakeholders through clear communication, documentation, and regular updates. Engage across industrial design, brand, research, and engineering teams throughout the 4D product development process. Qualifications Bachelor's degree in Interaction Design, Graphic Design, or a related field. 8+ years of experience in UI/UX design, ideally within consumer electronics or small digital devices. Experience collaborating with UX/UI designers, developers, product managers, and other cross functional partners. High proficiency with Figma, Adobe After Effects & Illustrator, and prototyping tools such as Protopie (or equivalents). Ability to build strong partnerships across teams and influence decision making. Solid project management skills with experience juggling multiple workstreams. Strong portfolio showcasing visually appealing, user friendly interfaces and clear interaction design thinking. Benefits We offer a market leading annual performance bonus (subject to eligibility). Our range of benefits varies by country and includes diverse health plans, initiatives for work life balance, transportation support, and a flexible holiday plan with additional incentives. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes. We are one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. British American Tobacco United Kingdom has an exciting opportunity for a Marketing Deployment Manager based in London (Chiswick) We're looking for a Marketing Deployment Manager to join our motivated team in London, working at the heart of consumer activation and in-store execution across multiple categories. In this role, you will develop and deploy consumer centric activation plans across different channels and stages of the consumer journey. You will define and execute multi category strategies at the point of sale, ensuring strong visibility and impactful in store execution. The role focuses on enhancing the consumer experience and driving product conversion through engaging activation solutions. If you are passionate about creating impactful consumer experiences and driving commercial results through engaging activation, apply now and be part of our journey to create A Better Tomorrow. Your key responsibilities will include: Developing consumer journey centred activation strategies across multiple channels and touchpoints Managing local campaign development and adapting CX/brand toolkits for market execution Leading activation projects using a test and learn approach, with clear KPI tracking and continuous optimisation Working closely with agencies to ensure on time, in full (OTIF) delivery of plans and assets, while maintaining brand consistency across all engagement activities. Managing budgets, including spend tracking, reporting, purchase orders, and invoice processing Leading shopper activation and point of sale strategies within an omnichannel environment to drive traffic, trial, and sales Collaborating cross functionally with Trade, CX, Category teams, and external partners to ensure consistency and alignment Managing and developing a team, fostering a high performance, consumer centric culture Measure and assess the impact of brand activations on awareness, engagement and overall consumer experience, and translate insights into actionable recommendations. What are we looking for? Proven experience in marketing deployment, consumer experience, multi channel activation or similar roles (5+ years) Strong understanding of key marketing principles, including consumer needs and journey mapping, and activation touchpoints Commercially driven and consumer centric mindset, with creativity in developing impactful solutions Strong project management and organisational skills, with the ability to manage multiple priorities in a fast paced environment Cross functional leadership and collaborative approach, working effectively across teams and stakeholders Analytical mindset with experience in KPI tracking, performance measurement, and optimisation Resilient and adaptable, able to operate in a dynamic, fast changing and highly regulated environment Strong communication skills in English, both written and verbal University degree in Marketing, Business, or equivalent discipline What we offer you? We offer a market leading annual performance bonus (subject to eligibility) Our range of benefits varies by country and includes diverse health plans, initiatives for work life balance, transportation support, and a flexible holiday plan with additional incentives You'll have access to online learning platforms and personalised growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

The British American Tobacco Group offers an exciting opportunity for a Marketing Deployment Manager based in Chiswick. You will develop and implement consumer-focused activation plans that drive engagement and conversion across various channels. This role emphasizes effective collaboration with agencies, project management, and managing budgets. A strong candidate will have over 5 years of experience in marketing deployment and possess excellent communication and analytical skills, along with a degree in a related field.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. British American Tobacco United Kingdom has an exciting opportunity for a Marketing Deployment Manager based in London (Chiswick) We're looking for a Marketing Deployment Manager to join our motivated team in London, working at the heart of consumer activation and in-store execution across multiple categories. In this role, you will develop and deploy consumer centric activation plans across different channels and stages of the consumer journey. You will define and execute multi category strategies at the point of sale, ensuring strong visibility and impactful in store execution. The role focuses on enhancing the consumer experience and driving product conversion through engaging activation solutions. If you are passionate about creating impactful consumer experiences and driving commercial results through engaging activation, apply now and be part of our journey to create A Better Tomorrow. Your key responsibilities will include: Developing consumer journey centred activation strategies across multiple channels and touchpoints Managing local campaign development and adapting CX/brand toolkits for market execution Leading activation projects using a test and learn approach, with clear KPI tracking and continuous optimisation Working closely with agencies to ensure on time, in full (OTIF) delivery of plans and assets, while maintaining brand consistency across all engagement activities. Managing budgets, including spend tracking, reporting, purchase orders, and invoice processing Leading shopper activation and point of sale strategies within an omnichannel environment to drive traffic, trial, and sales Collaborating cross functionally with Trade, CX, Category teams, and external partners to ensure consistency and alignment Managing and developing a team, fostering a high performance, consumer centric culture Measure and assess the impact of brand activations on awareness, engagement and overall consumer experience, and translate insights into actionable recommendations. What are we looking for? Proven experience in marketing deployment, consumer experience, multi channel activation or similar roles (5+ years) Strong understanding of key marketing principles, including consumer needs and journey mapping, and activation touchpoints Commercially driven and consumer centric mindset, with creativity in developing impactful solutions Strong project management and organisational skills, with the ability to manage multiple priorities in a fast paced environment Cross functional leadership and collaborative approach, working effectively across teams and stakeholders Analytical mindset with experience in KPI tracking, performance measurement, and optimisation Resilient and adaptable, able to operate in a dynamic, fast changing and highly regulated environment Strong communication skills in English, both written and verbal University degree in Marketing, Business, or equivalent discipline What we offer you? We offer a market leading annual performance bonus (subject to eligibility) Our range of benefits varies by country and includes diverse health plans, initiatives for work life balance, transportation support, and a flexible holiday plan with additional incentives You'll have access to online learning platforms and personalised growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.