Job Description
Music is UniversalIt's the passionate and dedicated team at Universal Music who help make us the world's leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email Store ManagerUniversal Music Group UKLocation: 4 Pancras Square, LondonWorking pattern: 4 days per week expected in the officeAbout the opportunityUniversal Music Group UK and Apple Corps are working together to build a dedicated team focused on shaping the next chapter of Beatles ecommerce, retail, product and customer experience.This is a rare opportunity to work at the intersection of music, culture, commerce, creativity and fan experience. The Beatles remain one of the most important and influential creative forces in the world, with a legacy that continues to inspire fans across generations.This role will be employed by Universal Music Group UK and based at UMG's London office at 4 Pancras Square. The recruitment process will be managed by the Universal Music Group UK Talent Acquisition team in collaboration with Apple Corps.Role purposeThe eCommerce Store Manager will be responsible for managing the Beatles ecommerce stores, driving high-quality store experiences, supporting fast-paced music and merchandise campaigns, and contributing to wider site experience improvements.This role will play a key part in delivering exceptional ecommerce experiences for fans, from evergreen merchandise and brand collaboration drops through to album pre-orders and major Beatles campaign moments.The role will work closely with Apple Corps, UMG labels, creative leads, ecommerce trading, operations, CRM, fan experience and digital marketing teams to translate commercial plans, creative direction and performance insight into compelling online store experiences.This is a fast-paced, hands-on ecommerce role requiring strong Shopify experience, front-end merchandising capability, UX understanding, commercial awareness and a passion for delivering the best possible customer experience.Key responsibilitiesEcommerce store management and campaign deliveryManage a portfolio of ecommerce stores, ensuring each store is engaging, accurate, commercially effective and aligned with brand expectations.Develop and oversee the launch of stores, new campaigns, product drops, album pre-orders and evergreen merchandise moments.Work cross functionally with creative, performance marketing, CRM, technology and Fan Experience and operations teams to deliver timely store builds and launches.Manage fast-paced, time-sensitive launches for the Beatles and culturally significant campaigns.Ensure all store activity reflects ecommerce best practice, fan expectations and the creative vision of the artist or brand.Maintain a strong focus on customer experience, conversion, store performance and operational readiness.Shopify, UX and front-end experienceDesign, build and deliver engaging front-end experiences using UMG's Shopify stack.Use Shopify CMS, themes, apps and feature sets to create compelling store experiences that represent the Beatles brand effectively.Translate creative briefs, campaign objectives and product stories into intuitive front-end design and merchandising experiences.Use video, imagery, content and product storytelling to improve engagement and customer experience.Continuously improve site journeys, navigation, product presentation and homepage optimisation.Identify customer friction points and recommend practical improvements to improve conversion and engagement.Trading, merchandising and commercial performanceWork closely with Apple Corps and internal teams to formulate and execute direct-to-consumer ecommerce strategies.Use commercial, merchandising and music ecommerce experience to drive sales conversion and customer engagement.Manage product setup, category management, homepage features, promotions and campaign activations.Use sales data, site analytics and customer behaviour insights to keep stores fresh, relevant and commercially effective.Monitor performance across key ecommerce metrics, including traffic, conversion, revenue, average order value, product performance and cart abandonment.Analyse site analytics to understand drop-off, checkout friction and opportunities to improve customer acquisition and conversion.Report on sales trends, store performance, campaign results and customer insights.Stakeholder and label partnershipDirectly manage the relationship with key label and Apple Corps stakeholders, acting as the ecommerce lead across relevant store activity.Build strong working relationships with senior stakeholders across labels, Apple Corps, UMG ecommerce, creative, CRM, operations, finance and fan experience teams.Guide and coach stakeholders on ecommerce best practice, UX, conversion and customer experience.Manage escalations, identify campaign risks and share learnings to improve future launches.Oversee the ecommerce release schedule with relevant stakeholders, balancing timelines, resources and ecommerce standards.Act as a trusted ecommerce partner, providing clear recommendations grounded in commercial insight and fan experience.Operations, stock and customer experienceWork with ecommerce operations and customer service teams to resolve supply chain, product availability, fulfilment and customer experience issues.Ensure products remain in stock where possible and that customer feedback is monitored and acted upon.Support a strong customer feedback loop, using insight to improve store experience, product presentation and operational performance.Partner with operations, finance and customer service teams to ensure campaigns are operationally achievable and commercially sound.Manage relationships with key ecommerce partners, including labels, brand owners, technology teams, operations and customer service.CRM, data and digital marketing collaborationWork closely with CRM and digital marketing leads to support data capture, audience segmentation and triggered journeys.Use Shopify tools, commerce flows and customer journeys to drive incremental sales and repeat engagement.Support data-led activity that improves targeting, conversion and customer lifetime value.Collaborate with CRM and performance marketing teams to ensure store activity is connected to wider campaign plans.Testing, optimisation and innovationSupport test-and-learn activity across store experience, merchandising, content, UX and conversion.Use ecommerce analytics, customer behaviour and campaign performance data to recommend improvements.Collaborate with UMG Global Tech to test new ecommerce capabilities and innovations within the technology stack.Support onboarding of new ecommerce tools and functionality across stores.Maintain awareness of emerging ecommerce, Shopify, UX and digital retail best practice.Team contribution and ways of workingAct as a voice of expertise within the store management team.Support and advise junior store managers and assistants on best practice across the UMG UK ecommerce technology stack.Project manage day-to-day store activity and future projects using or relevant project management tools.Maintain clear communication, documentation and governance across store activity, campaigns and stakeholder updates.Contribute to a collaborative, high-performing and solutions-focused ecommerce culture.Key skills and experienceEcommerce and Shopify expertiseStrong experience managing a portfolio of ecommerce stores.Confident working with Shopify, including CMS, themes, apps, store setup and front-end merchandising.Strong understanding of ecommerce merchandising, product setup, category management and homepage optimisation.Experience building engaging online store experiences using content, imagery, video and product storytelling.Ability to translate creative briefs into intuitive, commercially effective front-end design.Strong understanding of UX principles and customer journey optimisation.Experience using ecommerce systems, stock management tools and order management systems.Music ecommerce and campaign experiencePrevious experience working within music ecommerce.Experience supporting album pre-order campaigns, merchandise launches, artist stores or fan-focused retail moments.Understanding of the pace, complexity and sensitivity of music campaign delivery.Ability to manage high-pressure launches for major artists and culturally significant campaigns.Knowledge of record label processes and the wider music ecommerce environment.Understanding of OCC rules would be and analytical capabilityCommercially focused, with the ability to work towards store revenue targets and trading objectives.Confident using data and insight to improve merchandising, conversion and customer experience.Experience analysing site analytics, customer behaviour, cart abandonment and checkout performance.Ability to identify performance trends . click apply for full job details