Overview
The eCommerce Channel Growth Manager - UK & EU will own and drive the organization's eCommerce business across the UK and EU markets, managing multiple consumer brand portfolios.
Based out of a Global eCommerce Centre of Excellence in India, the role will act as the end-to-end business owner for UK & EU eCommerce channels, with a strong focus on Amazon and other regional e tail platforms. The scope includes brand building, performance marketing, sales growth, content optimization, and operational excellence.
Key Responsibilities Business Ownership
- Lead portfolio performance across Amazon UK, Amazon EU marketplaces, and other regional eCommerce platforms ( Ocado, niche beauty/wellness e tailers).
- Own the P&L for UK & EU eCommerce channels, delivering topline growth and profitability targets.
- Develop and execute account-specific eCommerce business plans.
Brand Building & Performance Marketing
- Drive online brand visibility and equity through content optimization, ratings & reviews management, and storefront development.
- Lead performance marketing strategies across platforms (AMS, Sponsored Ads, DSP, Deals, Coupons, Promotions).
- Collaborate with global marketing teams to ensure digital campaigns and activations align with brand strategy and positioning.
Analytics & Insights
- Leverage platform analytics tools (Amazon Brand Analytics, Helium10, etc.) to track performance, shopper behavior, and competitive benchmarks.
- Generate actionable insights to drive category growth and portfolio optimization.
- Prepare management dashboards tracking KPIs such as traffic, conversion, share of voice, sales velocity, and profitability.
Operational Excellence
- Partner with logistics, supply chain, and local teams to ensure high fill rates, on time availability, and platform compliance.
- Coordinate with platform partners on demand planning, promotions, and supply alignment.
- Support pricing strategy, margin management, and customer service standards.
Team Management
- Manage and mentor one direct report responsible for analytics and logistics coordination.
- Build strong cross functional collaboration across regional sales, marketing, and supply chain teams.
Must Have
- 5-8 years of experience in eCommerce channel management.
- Strong expertise in Amazon growth management (brand building and performance marketing).
- Experience with UK, EU, or US eCommerce markets preferred.
- Background in FMCG, Beauty, or Consumer Healthcare eCommerce is desirable.
- Deep understanding of the Amazon ecosystem (AMS, A+ Content, SEO, DSP, promotions).
- Strong analytical and data driven decision making skills.
- Proven commercial acumen with ownership ofP&L or growth targets.
- Strong negotiation and relationship management skills.
- Ability to work in aglobal, matrixed environment.
- Bachelor's degree in Business, Marketing, or related discipline (MBA preferred).
- Proficiency in Excel and PowerPoint; hands on experience with Seller/Vendor Central and eCommerce analytics tools.