Job Description
SEO & GEO (Generative Engine Optimisation) Data Analyst page is loaded SEO & GEO (Generative Engine Optimisation) Data Analystlocations: Chester: Edinburgh: Halifax Trinity Road: Bristol Harbourside: Edinburgh The Moundtime type: Full timeposted on: Posted Todaytime left to apply: End Date: May 16, 2026 (15 days left to apply)job requisition id: 155480 End Date Friday 15 May 2026 Salary Range £61,344 - £68,160 Flexible Working Options Hybrid Working, Job Share Job Description Summary . Job Description JOB TITLE: SEO & GEO (Generative Engine Optimisation) Data Analyst SALARY: £61,344 - £68,160 LOCATION(S): Edinburgh, Bristol, Chester or Halifax HOURS: Full-time WORKING PATTERN : Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy. About this opportunity At Lloyds Banking Group, we're embedding analytics at the core of SEO and Generative Engine Optimisation (GEO) to drive organic growth across traditional search and AI-driven platforms.The public website is a critical engine for discovery and consideration of our brands and products. This role is central to strengthening how we measure, understand, and improve search visibility and website performance.In this role, you'll own the SEO and GEO measurement framework, delivering clear dashboards and insights that shape prioritisation, investment, and optimisation decisions. You'll lead opportunity sizing and causal analysis to identify high impact search initiatives.You'll also champion robust SEO/GEO taxonomies, tagging, and data quality standards, embedding insight-led decision-making across digital and content teams. Strong search analytics expertise, paired with the ability to influence and coach others, are essential skills. skills. Key responsibilities As a SEO & GEO Data Analyst, you'll play a pivotal role in: Owning and evolving the SEO and GEO measurement framework, helping us to monitor performance across both organic search engines and generative AI platforms. Deliver actionable insights that will deliver uplift in rankings and citations, organic traffic, engagement and, ultimately, conversions. Build and maintain dashboards that surface SEO/GEO trends, opportunities, and risks. Conduct opportunity sizing, causal analysis, and forecasting to identify high impact initiatives and inform prioritisation. Embed a culture of insight-driven decision-making coaching teams to confidently use data to guide SEO/GEO strategy.This is a high-impact analytical role, focused on enabling evidence-based SEO and GEO strategy at scale. Success requires a blend of strong technical and analytical skill, practical SEO experience, and the ability to influence, collaborate, and communicate effectively across multidisciplinary teams.We're investing billions in our people, places and tech to change the way we meet the needs of our 28 million customers. We're growing, and we'd love you to be part of the journey. Experience Required Two years proven experience of working with and designing/evolving measurement frameworks/dashboards for SEO and website performance. Strategic collaboration: you'll be working closely with stakeholders across the public website team and other strategic partners to inform priorities and to align insights with business objectives and growth ambitions. Ability to clearly communicate insights and recommendations to non technical and senior stakeholders. Experience in coaching or mentoring, fostering a culture of curiosity and evidence-based decision making. A forward-looking mindset, comfortable operating in a fast-paced, e g environment We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply. This is a place for you: Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.We also offer a wide-ranging benefits package, which includes: A generous pension contribution of up to 15% An annual performance-related bonus Share schemes including free shares Benefits you can adapt to your lifestyle, such as discounted shopping 30 days' holiday, with bank holidays on top A range of wellbeing initiatives and generous parental leave policies At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference. With 320 years under our belt, we're used to change, and today is no different. Join us and help drive this change, shaping the future of finance whilst working at pace to deliver for our customers.Here, you'll do the best work of your career. Your impact will be amplified by our scale as you learn and develop, gaining skills for the future.