B2B Digital Demand Marketing Manager

  • Robert Walters
  • 03/03/2026
Full time Information Technology Telecommunications

Job Description

If you're looking for a high-impact digital demand role within a world-class tech organisation - this is one to look at closely.

A globally recognised creative technology brand, whose tools power designers, marketers and enterprises across every screen, is hiring a B2B Digital Demand Marketing Manager to join its EMEA Demand Generation team.

Title: B2B Digital Demand Marketing ManagerBusiness: Global Creative Technology BrandLocation: London (Hybrid working)Contract Type: 12 Month FTCSalary: £35.72 per hour / c. £65K per annum

If you're looking for a high-impact digital demand role within a world-class tech organisation - this is one to look at closely.

A globally recognised creative technology brand, whose tools power designers, marketers and enterprises across every screen, is hiring a B2B Digital Demand Marketing Manager to join its EMEA Demand Generation team.

This is a role for someone who wants to be hands-on with digital activation, influence campaign performance, and play a visible part in how a global brand drives pipeline across EMEA.

You won't just be "running ads." You'll be embedded in end-to-end campaign delivery, from media activation and content localisation to reporting, optimisation and governance. Over time, there's scope to own campaigns outright, test new channels and shape strategy.

This is a rare opportunity to step into a globally renowned organisation.

Role responsibilities:

  • You'll support the planning and execution of digital media campaigns across display, paid social and programmatic channels, with a clear focus on lead generation and pipeline growth. Working closely with Demand Managers, you'll ensure digital channels are fully embedded into broader customer journeys.
  • You'll identify optimisation opportunities, budget shifts, creative testing, targeting refinement, continuously improving CPL, conversion rates and overall campaign efficiency.
  • Alongside activation, you'll localise and adapt marketing assets for specific campaigns and EMEA markets, collaborating with regional marketing teams and creative studios to ensure messaging is on-brand, culturally relevant and optimised.
  • You'll own reporting inputs into weekly, monthly and quarterly business reviews. The onus is to produce clear, insight-led updates that track campaign health and performance against KPIs. Expect regular collaboration with analytics teams and media agencies.
  • Finally, you'll help strengthen campaign governance by maintaining frameworks and best practice documentation to ensure campaigns scale consistently and efficiently across the region.

Candidate Criteria:

  • This role suits someone with 3+ years' experience in digital marketing or demand generation, ideally within B2B, SaaS or a complex global organisation.
  • You'll have hands-on experience activating digital campaigns and real accountability for performance metrics. Comfortable analysing data, building reports and making optimisation recommendations is essential.
  • Experience with marketing automation platforms, analytics tools or tag management systems is highly beneficial.
  • Strong project management skills are key - you'll be juggling multiple campaigns, stakeholders and markets at once. You'll also need to be confident collaborating cross-functionally with sales, regional marketing teams and external agencies.
  • Exposure to global or matrixed environments is advantageous, as is any familiarity with creative or digital product ecosystems.

Why this role is compelling:

  • You'll be joining a globally respected brand at EMEA level, working inside a sophisticated demand engine where your work directly influences revenue outcomes.
  • It's a role with visibility, ownership and most importantly, room to grow - ideal for someone who wants to sharpen their digital demand expertise within a high-performance, international environment.

If this sounds of interest - apply now.

If shortlisted, Jordan from Robert Walters will be in touch. This is a quick turnaround position, so please be ready to take a call within 48 hours of application.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates