Lead Insight Modelling Analyst

Lead Insight Modelling Analyst Up to £70K Central Bristol My client is an established brand within the Financial services sector that have over 100 million customers & a 200+ year history. They put customers at the heart of their strategy and in order to continue improving their service, are reinvigorating their Customer Insight & Strategy team. To do this they are looking to expand their current team in order to target customers across a broader range of channels, specifically in the Digital space. We are looking for an experienced hands on Insight Analyst who can lead the Customer Modelling area, using SAS to build & deliver new statistical models. The successful candidate will need to have experience of providing meaningful & impactful insights into customer contact strategy rather than simply providing reporting outputs. As a guideline, the work would be split like this: 70% modelling, 20% strategy and 10% mentoring & coaching a small team from a technical perspective. You will be expected to manage both internal stakeholders & external suppliers of data. This role will suit someone who enjoys being more hands more on with the Data rather than being more strategic. Key Responsibilities: * Hands-on use of SAS to build model using customer data * Use of marketing data outputs; customer acquisition, retention, up-sell and cross-sell rates * Experience of mentoring & coaching a team on technical projects * Experience of influencing stakeholders within Marketing using insights drawn from data * Excellent communication and presentation skills * Able to lead external suppliers of data and ensure that SLA's are met * Innovative; Enthusiasm to work with new data sources, tools and techniques when required * Able to contribute to marketing plans across multiple channels and touchpoints Skills required: * Strong data analysis and modelling skills, gained with in a marketing environment, working with customer data * Demonstrable skills and knowledge of SAS OR WPS * The ability to work with R, with SQL Server desirable * Good knowledge of a range of modelling techniques (CHAID, regression and cluster analysis) and data visualisation consumer data * A strong statistical/mathematical educational background Package: My client offers a very strong benefits package including a performance-based bonus and contributory pension scheme alongside other common benefits such as company perks and discounts. Successful applicants invited to interview will be sent an official breakdown of benefits as these can be subject to change