Digital Engagement Officer

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Site Barclay House, Great Ormond Street Hospital for Children NHS Foundation Trust Town London Salary £38,488 - £46,852 per annum inclusive Salary period Yearly Closing 16/08/:59

Job overview

An exciting opportunity has arisen for a Digital Engagement Officer to join the Communications team here at GOSH. As Digital Engagement Officer there are three areas that you will work across:

Trust's Social Media

You will take a leading role in the management and operational delivery of GOSH NHS Trust's social media accounts, (LinkedIn, YouTube, BlueSky, X) planning and producing content, monitoring for responses from and engaging with our community.

You will also lead managing operational delivery for other accounts including GOSH Learning Academy (Instagram, LinkedIn and Facebook) and Research & Innovation channels.

You will work closely with the GOSH Charity social media team on our shared Meta channels, and the Senior Digital Marketing Executive.

Website content

You will work with the Website Manager to update our website. You will lead on facilitating onboarding of new website editors and manage the website requests inbox, promptly addressing inquiries and requests.

Digital content creation

You will use your in-depth skills and knowledge of digital media to develop content that aligns with our strategy and can be used across the Trust's and Charity's digital channels and provide support and training to the Communications team. Additionally, you will manage filming and photography equipment, optimising resources to achieve production needs within budget limitations.

Main duties of the job

• Play a leading role in the management and operational delivery of GOSH's social media accounts, collaborating closely with the Communications team to plan and develop integrated content strategies.
• Develop and execute innovative digital communication plans to engage patients and the public.
• Drive the implementation of marketing and communications strategies through digital channels, working closely with the external communication and digital lead to achieve objectives
• Organise web requests, prioritise projects, and collaborate with internal stakeholders to ensure website content meets user needs.
• Manage the website requests inbox and social media inbox, promptly addressing inquiries and requests.
• Employ a multichannel approach to digital content creation, aligning with the Trust's overarching communications strategy and demonstrating skills in planning and execution. Provide support and training to the Communications team, delivering guidance on content creation.
• Provide guidance on CMS usage to the Communications team and website editors, adapting and optimising training programs to enhance effectiveness.

Working for our organisation

We are committed to recruiting the best person for the job through a fair, open and consistent process that is free from bias and discrimination.

We are working towards becoming an anti-racist organisation. This means creating a workplace where every colleague feels seen, heard and valued, and where racism in any form has no place. Our anti-racism commitment is backed by action through our Anti-Racism Statement and action plan, developed in collaboration with our REACH staff network.

We actively challenge discrimination, dismantle barriers and embed equity across all aspects of our workforce, including recruitment, progression and development. All applicants will receive equal consideration regardless of race, ethnicity, nationality, religion or belief, sexual orientation, gender identity, age, disability, health condition or employment history.

We particularly welcome applications from ethnically diverse communities, people with disabilities or long-term health conditions, and LGBTQ+ community members. We are proud to be a Disability Confident Employer, a member of the Business Disability Forum, and a Stonewall Diversity Champion.

Our staff networks, including REACH, PRIDE, ENABLED and Women's Networks, are active and executive supported. These employee-led networks play a vital role in shaping an inclusive culture at GOSH and are open to all colleagues.

Together, we are building a culture where inclusion is not optional - it is essential.

Detailed job description and main responsibilities

The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience and knowledge required. For both documents please view the attachment/s below.

Person specification

• Educated in a relevant subject, for example communications, multimedia, broadcast journalism or have the equivalent work experience in a relevant area

Culture and Values

• Our Always Values
• Experience of working as part of a diverse team
• Experience of contributing to an inclusive workplace culture

Experience/Knowledge

• Experience of managing social media and digital channels ensuring a regular stream of content that aligns with strategic communication goals
• Experience of using Content Management Systems
• Extensive knowledge of social media platforms and evidence of continued engagement with changes and developments in digital platforms
• Skilled social media content producer, with experience using applications such as Canva to achieve the visual brand's objectives across digital and print mediums
• Extensive knowledge of digital video editing software, including Adobe Premiere Pro, After Effects and Audition

Skills/Abilities

• Experience of delivering effective content independently
• Planning and organisational skills
• Solid copywriting skills for a range of digital platforms particularly web and social copy, with an understanding of SEO and content design principles
• Ability building trusted relationships with colleagues across various levels in an organisation working to achieve common goals
• Proven knowledge of analytical tools to manage, report on and learn from the effectiveness of communications activity, including Google Analytics 4 and social media tools such as Sprout Social
• Ability to manage relationships and deal sensitively with the sharing of family's stories, working with children and families

Please be advised that:

The recruitment process for all admin and clerical roles at Bands 2-4 will be a two stage recruitment process whereby shortlisted candidates will undertake an online literacy, numeracy, ICT and typing test. Only those candidates who pass the competency test will proceed to a formal interview.

The closing date given is a guide only. There may be some occasions where we have to close a vacancy once sufficient applications have been received. It is therefore advisable that you submit your application as early as possible to avoid disappointment.
Only those candidates who clearly demonstrate how they meet the person specification criteria for this post will be shortlisted. Please note that where high volumes of applicants have been received, additional criteria may on occasion be used to determine the final shortlist.

We are an accredited Living Wage Employer.

Employer certification / accreditation badges

The postholder will have regular contact with vulnerable people and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.