Overview
We are seeking a strategic and highly analytical Digital Performance Manager to lead and scale our digital sales engine for energy tariffs and solutions. In this role, you won't just optimise channels and launch campaigns, you will be the primary driver of business growth, owning the end-to-end direct-to-site sales. You will bridge the gap between high-level commercial ambition and digital execution. You will own the direct-to-site sales goals and results, closely collaborating with each channel across paid and organic, app and web journeys. By deeply understanding every stage of the user funnel, you will leverage martech solutions, data insights, and rapid experimentation to ensure our digital marketing isn't just performing, it's market-leading.
Responsibilities
- Digital performance ownership: Own the full P&L for online sales targets (direct-to-site), moving beyond forecasting to building growth models.
- Plan and launch multi-touchpoint campaigns collaborating with paid and organic channels in a regulated environment.
- Lead strategic planning revisions and budget shifts by identifying high-impact opportunities through data-driven insights. Proactively design marketing mitigations and cross-functional actions to stay ahead of market shifts or performance gaps.
- Synthesize complex digital metrics into actionable "So-What" insights.
- Partner with Organic, Propositions, and Digital Experience teams to remove friction and drive customer-centric growth through messaging and conversion rate optimisation (CRO).
- Partner with the digital channel experts in Paid Media to ensure we are constantly optimising the digital marketing channels.
- Craft and deliver compelling performance narratives for senior management and executive reviews, influencing business growth strategy.
- Act as a champion for digital excellence, aligning performance goals with broader company-wide strategic initiatives.
- Partner with the Ecommerce Manager, Organic, Propositions, Digital Experience and other internal teams to identify opportunities and drive sales through offers, messaging tests, funnel improvements.
Qualifications / What we're looking for
- Extensive experience in digital performance management, ecommerce, digital marketing, growth marketing, or a highly analytical commercial role.
- Strong knowledge of digital sales KPIs with a proven ability to make strategic, data-backed recommendations that drive tangible business impact.
- Highly data-driven with the ability to distil complex datasets into clear, narrative-driven reports for all levels of seniority.
- Ability to simplify complex data into "So-What" insights that influence business strategies.
- Comfortable working in a fast-paced environment where quick decisions are required to influence commercial outcomes.
- Advanced knowledge of digital tracking, attribution, and reporting tools (e.g., GA, Tableau, etc.).
What you need to know
- Role may close earlier due to high applications.
- Fixed Term Contract - 12 months
- Competitive salary
- Location - London or Nottingham with travel to our other sites when required.
- Excellent parental leave allowance.
- Awards and recognition: Sunday Times Best Place to Work 2025; Best Place to Work for 16-34-year-olds
- Outstanding Benefits: 26 days of annual leave plus bank holidays, pension, life cover, bonus opportunities and access to 20 flexible benefits with tax/NI savings
- Flexible & Family-Friendly: Hybrid and family-friendly policies with recognition at awards
- Inclusive & Diverse: Inclusive Top 50 UK Employers; awards for women and culture
- Support at Every Stage of Life: Fertility Friendly and Menopause Friendly accreditation
- Accessible & Supportive: Disability confidence and interview guarantees for disabled applicants
- Invested in Your Growth: Talent networks and development programmes
- DBS check: Basic DBS via 3rd party service provider
For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider
Any questions on the role - please reach out to
At E.ON Next, our customers are our number 1 priority! All Nexties - including our executive team - regularly directly support customers so we stay close to their needs and make better decis