Business Development Manager - North West and Midlands

  • William Jackson Food Group Limited
  • Hugglescote, Leicestershire
  • 17/07/2026
Full time Information Technology Telecommunications Management CRM

Job Description

Location: North West and Midlands

Love great food? Enjoy building relationships with chefs and hospitality operators? Looking for a role where you can grow existing customers as well as win new business?

At Wellocks, we're passionate about supplying some of the UK's finest restaurants, hotels and food-led venues with exceptional ingredients and service. We're looking for a commercially minded Territory Sales Manager to join our growing sales team.

Covering a territory across the North West and Midlands, you'll be responsible for developing existing customer relationships while identifying and winning new business opportunities within premium hospitality.

This is a fantastic opportunity for someone who enjoys being out with customers, spotting opportunities and building long-term partnerships with chefs, owners and operators.

What you'll be doing
  • Growing sales and margin within an established customer portfolio
  • Winning new premium hospitality customers
  • Building trusted relationships with chefs and hospitality operators
  • Identifying opportunities to expand product categories and increase share of wallet
  • Managing your own territory, pipeline and customer activity using CRM
  • Working closely with our procurement, operations and customer service teams to deliver an outstanding customer experience
What we're looking for

You'll ideally have:

  • Experience in field sales, territory sales or account management
  • A proven track record of growing existing customers and winning new business
  • Experience working with hospitality customers
  • Strong commercial awareness and negotiation skills
  • Excellent relationship-building skills with the confidence to engage at all levels
  • A full UK driving licence

Experience within foodservice or food wholesale would be an advantage, but most importantly you'll be passionate about hospitality, commercially driven and motivated by delivering results.

Location

To make the territory manageable, we're looking for candidates who are based within the North West or nearby Midlands, ideally within the following postcode areas:

L, ST, CH, CW, WN, WA or TF

Let us tell you some benefits you would receive
  • Fancy volunteering? We will give you one day off a year to take part in volunteering.
  • Generous discounts on our products
  • Cycle to Work Scheme that offers discounted bikes and cycling equipment.
  • Donate through your pay to a charity of your choice. The money is simply deducted through your pay before tax, so for every pound you donate, the 20p that usually goes to tax will go to the charity instead!
  • We also have a range of employee assistance services which can be tailored to give you support on various matters such as financial, health and wellbeing advice.
  • We treat our teams to a free meal every few months, from our visiting fish & chip van, to freshly made bacon baps from our in-house chefs
About us

Wellocks, is one of the leading UK food distributors in the hospitality industry. We provide fruit, vegetables, dairy, eggs, poultry, meat, store cupboard essentials and everything else chefs will need in their restaurant kitchen. Thanks to our highly skilled team, we also offer pre-prepared veg and freshly-made pasta which is a key part of our service.

From our humble beginnings in 1961 supplying potatoes to local pubs and restaurants, 60 years later we now supply over 1,200 restaurant kitchens across the country with amazing ingredients.

We're proud to be part of the William Jackson Food Group, a dedicated family-owned food business which started in 1851. Our sister businesses are Abel & Cole, Jacksons Bakery and Belazu. Family values and the commitment which comes with such a long-standing business are rooted in our culture here at Wellocks.