Own digital creative production across Amazon, DTC (website, email and Meta) and TikTok Shop, creating high-quality assets that are both on-brand and performance-led. Manage multiple briefs simultaneously, delivering high-quality work quickly and at pace. Work across both UK and US markets, adapting creative to suit each audience and channel. Create digital assets that elevate our creative, in terms of beautiful execution and attention to detail. Lead the development of our AI-powered creative function - exploring, testing and building workflows using a range of AI platforms to generate content efficiently and at scale. Brief in and oversee additional resources, including freelancers and wider team members as needed, to support delivery. Collaborate closely with the broader Ecommerce and Marketing teams to ensure all creative aligns with commercial priorities and brand guidelines. Apply brand guidelines consistently, ensuring correct use of typography, layout, colour and brand assets. Contribute to a test-and-learn culture, helping to iterate and improve performance creative across all channels. Manage and maintain a robust library of paid social assets. Breathe new life into existing UGC, founder content, and studio assets as well as influence content capture at brand shoots to ensure we always have the right "fuel" for paid social.
Qualifications