TikTok Shop - Live Operation Manager (Chinese Speaker)

Location: London

Employment Type: Regular

Job Code: A228063

• Competitor's research: Identify market trends, emerging live content styles, and fast growing categories; benchmark performance to uncover opportunities for improvement in traffic, conversion, or ecosystem structure.
• Data analysis: Build dashboards and frameworks to monitor live performance (traffic, GMV, conversion, participation, creator activity) and conduct deep dives into seller, creator, and category performance to uncover actionable insights.
• Budget management: Track and evaluate live budget efficiency, including impact on traffic, GMV, and creator/seller participation; collaborate with finance, operations, and category teams to optimize spend and ensure long term efficiency.
• Growth strategy: Design strategic frameworks to onboard, incubate, and scale sellers and creators in the live ecosystem; build tiering models, incentive mechanisms, and program guidelines to support continuous growth.
• Business analysis: Provide structured input for product features, traffic strategy, and ecosystem policy adjustments to strengthen the overall live commerce experience.

• Fluent in Chinese and English to work with internal and local stakeholders.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is advantageous.
• 4+ years of experience in e commerce, resource allocation, or product marketing with a track record of successful project initiatives.
• Project management expertise in managing and optimizing incentive programs, budgeting, asset allocation, and prioritization to maximize impact and ROI.
• Product marketing knowledge, including positioning, messaging, and go to market strategies that drive product awareness and adoption.
• Data analysis skills with the ability to interpret performance metrics, adjust resource distribution, and enhance campaign effectiveness based on insights.

• Experience working in a fast paced retail environment.
• Understanding of livestream formats, creator behavior, or e-commerce business models.
• Experience managing performance based budgets or incentive programs.
• Demonstrated ability to work effectively with product, creative, and analytics teams to ensure cohesive and resource efficient campaigns.