Aftersales Community Management Specialist

  • BYD Europe
  • Hounslow, London
  • 26/06/2026
Full time Information Technology Telecommunications

Job Description

About the role

We are looking for a proactive Community Management Specialist to drive the growth and engagement of our UK user community through localized content, campaigns, and events. Working closely with cross-functional teams, you will help strengthen user relationships, enhance community experience, and support ongoing engagement and retention initiatives across the UK market.

Work location: Uxbridge, London Main Tasks and responsibilities: Community Growth & Engagement
  • Develop and execute community growth strategies tailored to the UK market
  • Drive user engagement through campaigns, discussions, and interactive content
  • Identify and nurture key users (KOLs, active contributors, brand advocates)
Content Planning & Management
  • Plan and publish high-quality, localized content (posts, topics, campaigns)
  • Moderate user-generated content to ensure quality and compliance
  • Identify trending topics and align content with user interests
Campaign & Event Execution
  • Plan and execute online and offline campaigns (e.g., test drive events, meetups)
  • Collaborate with marketing and after-sales teams to launch engagement initiatives
  • Support offline activities such as vehicle showcases and community events
Data & Insights
  • Monitor community performance metrics (engagement, retention, growth)
  • Analyze user behavior and optimize content and operations strategies
  • Provide regular reports and actionable insights
Skills, Qualifications, and Experience Required:
  • Bachelor's degree or above
  • 3+ years experience in community operations, social media, or content marketing
  • Strong understanding of digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)
  • Passion for automotive industry (EV knowledge is a plus)
  • Excellent English communication and copywriting skills
  • Strong sense of ownership and execution
  • Strong understanding of the UK market, including local user behavior, culture, and digital trends
  • Proven experience in localized community operations and user engagement strategies
We offer:
  • Performance and experience based competitive remuneration
  • 25 holidays + public holidays
  • Scottish Widow workplace pension
  • Private healthcare
  • Commute allowance
  • Salary sacrifice car scheme
  • Department & company wide teambuilding events
  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy