Organic Growth Manager

Department: FF - 292 - O06 - Marketing

Employment Type: Permanent - Full Time

Location: UK - Leeds

Joining DAZN means being part of a cutting edge sports streaming company in a vibrant tech hub. You'll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you're excited about shaping the future of live and on demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.

As our Organic Growth Manager, you will be a key driver of DAZN's global subscription growth, with a high degree of autonomy to lead conversion rate improvements across the entire user acquisition journeys. Reporting directly to the VP of Organic Media, you will bridge the gap between discovery and acquisition, taking full ownership of how we turn "freemium" users and sports fans into loyal subscribers.

You will act as the strategic lead for our organic conversion funnels, from landing pages to video and social discovery. This is a role for a highly autonomous, commercially minded growth practitioner who can move seamlessly between high level strategy and hands on experimentation. By working cross functionally with Product, Engineering, and Content teams, you will optimize the full customer lifecycle and ensure DAZN remains at the forefront of organic media, including search engines and emerging AI platforms.

Based in Leeds or London, you will join a fast paced central team where you'll have the independence to own our experimentation toolset and the authority to implement initiatives that move the needle on our global business.

• Improve our user funnels by implementing short and mid term initiatives across all our key acquisition journeys: landing and payment pages, content and catalogue, video, social, paid media journeys, app conversion, and more.
• Data & Analytics - Utilise our analytics tech stack to analyse user behaviours that will help you improve our user acquisition journeys.
• Market Analysis - Identify new opportunities for growth, tracking competitors and optimizing the full customer cycle.
• SEO & Content Strategy - You'll help our editorial teams developing content roadmaps to ensure presence in key organic media channels including search engines, AI platforms and social media.
• Work cross functionally with Product, Engineering, Marketing and Content teams.
• Run tests when necessary and own the marketing experimentation toolset.

• Proven growth track record: +4 years of experience in Growth Marketing, Conversion Rate Optimisation (CRO), or SEO, ideally within a B2C or subscription based environment.
• A deep understanding of user journeys, from organic discovery to payment page conversions. You should have experience reducing friction in onboarding flows and full funnel optimisation experience.
• Analytics proficiency: you are comfortable getting your hands "dirty" using tools like GA4, Power BI or Looker Studio.
• Hands on experience running A/B and multivariate tests. You must be comfortable owning the experimentation tech stack (e.g. Optimizely, VWO, Unbounce).
• Experience with SEO and AI SEO (or GEO) and usage of its day to day tools: Google Search Console, Ahrefs, SEMrush, Google Analytics, etc.
• Confident communicator able to build relationships across teams and at all levels with an appetite to challenge convention.
• Mindset: ambitious and curious.

Benefits include access to DAZN, 25 days' annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.