MarTech & Web Analytics Specialist

Salary: £55,000 - 55,000 per year

• We are looking for a detail-oriented MarTech & Web Analytics Specialist with strong hands on experience in Google Tag Manager, Google Analytics, consent management, conversion tracking, event tracking, and digital measurement.
• We need proven experience managing tracking across web and mobile environments, landing pages, campaigns, and multiple markets.
• We require experience with consent management platforms and a solid understanding of GDPR and privacy-compliant tracking.
• We are seeking someone with strong troubleshooting skills and the ability to independently resolve technical tracking issues.
• We need familiarity with cross domain tracking, data layer structures, and marketing attribution tools such as Google Ads, Floodlights, Meta Pixel, AppsFlyer, SDKs, or similar.
• We require experience collaborating with marketing, analytics, product, engineering, and external technical teams.
• We value experience in performance-driven industries such as iGaming, betting, ecommerce, or digital marketing.
• We are looking for a proactive, highly organised, and detail-focused professional with strong ownership and accountability.
• Front-end development skills in HTML, CSS, and JavaScript are advantageous.
• Experience with server-side tracking, CAPI, S2S, Reporting APIs, app tracking, Firebase, or similar platforms is an advantage.

• We will rely on you to own and manage Google Tag Manager across active brands, countries, and markets.
• We will expect you to maintain our Consent Management Platform and Google Analytics properties across web and app environments.
• You will implement and maintain conversion tracking, event tracking, marketing pixels, and third party tags.
• You will ensure tracking accuracy and measurement reliability across our digital platforms and campaigns.
• You will maintain compliance with GDPR, consent requirements, and evolving privacy standards.
• You will keep our data layer structured, scalable, and reliable.
• You will monitor tracking performance and proactively identify inconsistencies or issues.
• You will act as the main point of contact for tracking-related issues and resolve discrepancies in conversion data.
• You will debug tracking across landing pages, multi step funnels, and cross domain journeys.
• You will support and maintain server side tracking implementations, including S2S, CAPI, and Reporting APIs.
• You will audit GTM containers, tags, triggers, variables, and data consistency across platforms.
• You will reduce reliance on external engineering teams by resolving tracking issues independently where possible.
• You will build, update, and maintain marketing landing pages through our CMS platforms.
• You will support landing pages for PPC, Paid Social, and performance marketing campaigns.
• You will implement tracking requirements directly into front end code when required.
• You will ensure pages are responsive, performant, and technically sound.
• You will support rapid deployment of campaign updates without unnecessary delays.
• You will act as a bridge between marketing and technical teams.
• You will translate business requirements into clear technical specifications.
• You will validate and QA test implementations delivered by external teams.
• You will challenge and verify technical implementation where required.
• You will maintain documentation for GTM structure, tagging frameworks, and tracking setups across multiple markets.
• You will establish and enforce best practices for tracking implementation.
• You will support consistency, audit readiness, quality control, and future scalability across our web properties.

• CMS
• CSS
• Firebase
• Support
• JavaScript
• Marketing
• Mobile
• Web
• QA Testing

We are a leading organisation within the iGaming and online entertainment industry, and this hybrid London-based role sits at the intersection of marketing, analytics, and engineering. You will join our growing marketing team and report into the Senior Marketing Analyst, working as a key liaison between internal stakeholders and external technical teams. This is a hands on role for a technically minded, proactive, and detail-oriented professional who is comfortable working across both technical and non technical teams. We offer 24 days of annual leave with additional days after 3 years of service, a hybrid working model with 3 days in the office and 2 days from home, a competitive salary plus annual bonus after probation, private healthcare and life insurance after probation, pension scheme participation, and regular team events including monthly lunches and corporate gatherings. You will have the opportunity to grow professionally within one of the worlds largest iGaming organisations in a fast paced, collaborative, and international environment.

last updated 25 week of 2026