The Role
A client in the global retail and fashion industry is seeking a Digital Marketing Data Analyst to join the team for an initial contract engagement.
You will work closely with senior stakeholders across marketing and analytics to support data-driven decision making. The objective of the role is to analyse digital marketing performance, generate actionable insights, and help optimise media and campaign effectiveness.
Responsibilities
- Analyse digital marketing performance across paid media, CRM, and web analytics channels
- Build and maintain dashboards and reports to track KPIs and campaign effectiveness
- Partner with marketing and media teams to translate data into clear insights and recommendations
- Support testing, attribution, and optimisation initiatives using marketing and customer data
Requirements
- Strong background in digital marketing analytics or data analysis
- Hands on experience with tools such as Google Analytics, SQL, and data visualisation platformsAbility to communicate insights clearly to non-technical stakeholders
- Experience working in fast paced, cross functional marketing environments
Details
- Salary: £60,000 per annum
- Duration: 12-month FTC
- Location: Hybrid working, 2 days in London office
- Start Date: ASAP