You will be: Content Marketing
- Supporting and delivering content marketing strategy for clients across a roster ranging from household name brands to scaleups - from editorial planning and narrative development to channel activation and performance measurement
- Executing integrated content programmes that connect brand, demand and SEO goals, with a sharp eye on how content performs in search and increasingly in LLMs
- Building content calendars and frameworks that ladder up to commercial outcomes: thought leadership, long-form, social-native, and everything in between
- Setting up and interrogating analytics (GA4, Search Console, Looker Studio and similar), turning data into clear client-facing stories and sharper content recommendations
- Working closely with writers, designers, and channel specialists to brief, produce and distribute content that actually lands
- Advising clients on content effectiveness and how their owned presence supports wider communications objectives
- Building knowledge of GEO/AEO and helping clients understand how their content performs in AI-generated results
Influencer Marketing
- Supporting and delivering B2B influencer strategy end-to-end: identification, outreach, contracting, briefing, activation and reporting
- Building and managing relationships with industry voices, subject matter experts, analysts and creators across key verticals
- Executing influencer programmes that complement content and earned media - from ambassador partnerships and executive social to co-created campaigns
- Contributing to measurement frameworks that connect influencer activity to brand, reach and pipeline goals
- Keeping pace with the evolving creator and influencer landscape in B2B, bringing fresh thinking and new formats to clients
- Managing influencer compliance, disclosure and brand safety with rigour
- Supporting senior client contacts day-to-day, building trusted relationships and growing your client management skills
- Contributing to new business pitches and helping develop FoF's growing digital capability
- Supporting the mentoring of junior team members and sharing best practice in content and influencer
What we're looking for
- A minimum of 3-4 years of digital or B2B/corporate communications experience (previous PR/marketing agency experience preferred but not essential)
- A solid and growing track record in content marketing and influencer for B2B brands
- Hands on experience with the modern toolkit: content platforms, social scheduling and analytics tools, influencer discovery platforms (e.g. Traackr, Onalytica, Meltwater) and GA4
- A good understanding of the B2B buyer journey and how content and influence shape it
- Experience supporting thought leadership, personal branding and executive social programmes
- A confident multi-tasker who is excited and motivated working in a fast-paced environment
- Comfortable working in a flat-structured, meritocratic environment
The basics
- Hybrid working or Remote working
- Additional annual leave - increasing by 1 day for each full year served at Fight or Flight (up to a maximum of 30 days)
- Private medical insurance through Vitality Health
- Enhanced parental leave package
- Work internationally (up to 20 days/year)
- Holiday purchase scheme (up to 5 days/year)
- Early Friday finish (4:30pm) all year round
- Annual all-expenses-paid team trip
- Plenty of team socials!
- Gifts to celebrate special occasions
- Regular FoF topics for personal development
- Personalised 'flight paths' for career progression
One thing we absolutely pride ourselves on being is a truly people first company. We are committed to building an environment that is fun,passionateand rewarding. And wecan'twait for others to be part of and add to this fantastic agency.