Goldsmiths' Hall, London, EC2V 6BN
Role PurposeThe Business Development Manager (BDM) will lead the Assay Office's approach to customer growth, engagement, and partnership. This is not a traditional sales role. It is a strategic position that blends account management, market insight, customer experience design, and digital adoption.
The BDM will work closely with Operations, Customer Service, across multiple workstreams to ensure the Assay Office grows sustainably, strengthens customer loyalty, and remains easy to do business with.
About youKey Responsibilities
Strategic Account Management
Build structured, proactive relationships with our top customers across makers, designers, brands, and trade businesses.
Develop account plans, track health indicators, and increase customer lifetime value.
Conduct regular customer reviews, needs assessments, and service optimisation discussions.
Business Growth & Customer Acquisition
Identify and develop opportunities with high value customer segments aligned to capacity and operational reality.
Support onboarding of new businesses, especially digital first or growth stage jewellery brands.
Represent the Assay Office at industry events, exhibitions, and trade bodies.
Digital Adoption & Customer Experience
Drive customer use of the Portal and future online services.
Support the rollout of digital hallmarking, and transparent service information.
Deliver insight into customer pain points and help shape improvements to future service offers.
Monitor trends in jewellery, metals, manufacturing, and regulations.
Serve as the "voice of the customer" across internal teams, ensuring feedback becomes action.
Brand, Education & Operational Transparency
Support creation of clear, educational customer content (FAQs, short form videos, guides).
Work collaboratively with Communications to strengthen trust and raise public awareness of hallmarking.
Act as a confident ambassador for the craft and the Assay Office's values.
Key Relationships
Reports to: Director
Works closely with:
Production Control Manager and site deputies (Hall, Heathrow, Greville St)
Customer Service, Finance, Technical.
Marketing & Communications
Success Measures
Increased customer satisfaction and improved NPS in priority segments.
Higher adoption of digital tools and online workflows.
Reduction in customer queries and cost to serve for small customers.
Delivery of timely and actionable customer insight to internal governance structures.
Skills & Experience
Strong relationship building and account management experience in B2B or service environments.
Ability to understand operational workflows and translate customer needs into practical solutions.
Excellent communication skills-verbal, written, and presentation.
Strong analytical mindset; comfortable using dashboards, CRM data, and service metrics.
Experience improving customer experience or managing client lifecycles.
A self starter who thrives in a small, multi disciplinary organisation.
Experience in jewellery, luxury goods, or a craft/regulation based service sector.
Experience with CRM or ERP systems, ideally SaaS based.
Understanding of digital customer journeys and portal based service models.
Experience delivering content, training, or public facing educational materials.
Values & Behaviours
We are looking for someone who:
Communicates clearly and respectfully, internally and externally.
Understands the balance between heritage and innovation.
Takes ownership and works independently.
Builds trust through transparency and reliability.
Represents the Assay Office with professionalism and warmth.
The deadline for applications is midday on Friday 12 June 2026