EMEA Ecommerce & Digital Shelf Lead - Growth & Optimisation

Senior Ecommerce & Digital Shelf Manager, EMEA

Basingstoke - Hybrid (3 days in the office 2 WFH)

50,000 - 70,000 + bonus + full benefits

An exciting opportunity to join a global consumer goods business with a portfolio of leading brands across beauty, personal care and lifestyle categories, sold through major retailers and ecommerce platforms across EMEA.

Ecommerce is a key growth priority, with increasing focus on digital shelf excellence, retailer search visibility, and online conversion across ecommerce retailers beyond Amazon.

This role will play an important part in helping shape and scale that capability across Europe.

The Role

Reporting into the Head of Ecommerce EMEA, we are looking for a commercially minded ecommerce professional to help accelerate online performance across key retailers in EMEA.

This role sits at the intersection of ecommerce, search visibility, digital shelf optimisation, and retailer performance. You will work closely with the country teams to identify areas of underperformance, implement high impact improvements, and help scale a more structured approach across markets.

The role has a particular focus on accelerating performance across strategic ecommerce retailers outside of Amazon, where there is significant opportunity to build capability and unlock growth.

This is a hands on role with genuine scope. You will be a key hire in this area, helping shape how ecommerce performance is improved across Europe.

Key Responsibilities Improve Digital Shelf Performance

• Audit and optimise product visibility and performance across key retailers including Boots, Argos, Zalando, Bol, Coolblue, MediaMarkt and others.
• Analyse search visibility, content quality, traffic trends, and competitor activity.
• Identify quick wins and longer term opportunities to improve ranking, conversion, and sales performance.

Turn Insight into Action

• Optimise titles, descriptions, imagery, and product content within retailer specific requirements.
• Use data and tools such as SEMrush and Similarweb to prioritise activity.
• Build clear action plans focused on commercial impact.

Build a Scalable Ecommerce Optimisation Model

• Develop frameworks, templates, and best practices for digital shelf optimisation.
• Create a structured and repeatable way of improving ecommerce performance across retailers and markets.
• Help establish reporting and prioritisation processes.

Deploy Across EMEA Markets

• Partner with local teams across Germany, France, Netherlands, Nordics, Spain, and Italy.
• Support market teams in implementing recommendations and improving execution.
• Influence stakeholders through clear communication and collaborative ways of working.

Help Shape Ecommerce Growth

• Identify where effort and investment should be focused across retailers and categories.
• Support broader ecommerce growth initiatives and capability building across the business.

About You

You are analytical, commercially aware, and comfortable getting hands on to solve problems. You enjoy turning insight into action and are motivated by delivering measurable results.

You will come from an ecommerce, digital shelf, online trading, or retail media background, ideally within beauty, fashion, lifestyle, or consumer goods categories.

You are curious about how brands perform online, naturally spot opportunities for improvement, and have the mindset to move quickly, take ownership, and follow things through.

Skills & Experience Essential

• Experience in ecommerce, digital shelf, or online retail performance roles.
• Strong analytical capability with confidence using data to identify opportunities.
• Experience working across ecommerce retailers outside of Amazon, including omnichannel retailers and pure play ecommerce.
• Familiarity with SEO, onsite search optimisation, or ecommerce content optimisation.
• Strong organisational and prioritisation skills.
• Comfortable working cross functionally across multiple markets and stakeholders.

Preferred

• Experience within beauty, fashion, lifestyle, or consumer goods brands.
• Experience using tools such as SEMrush and Similarweb.
• Experience with PIM platforms such as Salsify.

Why Join?

This is an opportunity to help build and shape a growing ecommerce capability from the ground up. You will work closely with senior leadership, have visibility across multiple international markets, and play a key role in accelerating ecommerce growth across EMEA.

For the right person, this role offers the chance to make a visible impact quickly and help define how ecommerce performance is approached across the organisation in the years ahead.