Business Development Manager

An exciting opportunity has arisen for an experienced Business Development Manager to join a leading drinks distribution business covering the Cotswold region. The role is focused on developing new business opportunities within the on-trade sector, growing existing customer accounts, and delivering profitable sales growth across a broad portfolio of beers, wines, spirits, and premium brands.

The successful candidate will be commercially driven, customer-focused, and confident managing relationships across pubs, bars, restaurants, hotels, and hospitality venues. You will play a key role in representing the business within your territory while supporting customers with product recommendations, promotional activity, and category development.

Job type: Permenant

• Salary up to 45,000 DOE
• Bonus / commission structure.
• Company car or car allowance.
• Mobile phone and laptop.
• Pension scheme.
• Product training and development opportunities.
• Career progression within a growing drinks distribution business.

• Drive sales growth and achieve agreed revenue and margin targets within the assigned territory.
• Develop new business opportunities and secure new on-trade customer accounts.
• Build and maintain strong relationships with existing customers to maximise account spend and retention.
• Identify opportunities for category growth through upselling and cross-selling across the product portfolio.
• Deliver high standards of customer service and account management throughout the full customer journey.
• Prepare and manage customer account documentation in line with company procedures.
• Support effective debt management and assist with payment collection where required.
• Work closely with internal departments including telesales, customer service, credit control, logistics, and administration teams.
• Coordinate draught equipment installations and liaise with technical support teams where necessary.
• Advise customers on promotions, seasonal opportunities, and product ranges to help grow their businesses.
• Develop relationships with supplier and brand representatives operating within the territory.
• Promote company own-brand and exclusive product ranges.
• Maintain accurate customer records, sales activity, and pipeline updates using internal systems.
• Monitor competitor activity and market trends within the hospitality and drinks sector.

• Previous field sales or business development experience within the drinks, FMCG, or on-trade sector.
• Strong understanding of the on-trade market including pubs, bars, restaurants, and hospitality venues.
• Proven ability to generate new business and grow existing customer accounts.
• Excellent relationship-building and customer service skills.
• Commercially aware with strong negotiation and influencing ability.
• Good organisational and time management skills.
• Confident using Microsoft Office, including Excel and CRM systems.
• Strong communication and presentation skills.
• WSET qualification or drinks industry product knowledge would be advantageous.
• Experience selling wines, beers, or premium drinks products preferred.
• Full UK driving licence required.

WR Logistics are the recruitment partner for all vacancies in the logistics industry. We recruit in the UK & USA for permanent jobs.

WR is acting as an Employment Agency in relation to this vacancy.