Software Asset Management (SAM) Practitioner - EMEA (Fintech / Banking)
£650-£800 per day Inside IR35 6?month contract
London - Hybrid: 2-3 days per week
A tier?one financial services organisation operating at serious scale across EMEA is rebuilding its Software Asset Management capability from the ground up.
This role exists because SAM is now a regulatory and commercial priority and not an afterthought. With increased scrutiny across licensing, audits, and operational resilience (including DORA), they need a senior SAM practitioner who can step in, take ownership, and set the standard.
This is not business?as?usual SAM. You'll be shaping how software governance works across a complex, regulated environment - with visibility, autonomy, and executive air cover.
Your Role
This is a high?impact SAM contract where you will own and modernise the software asset function across EMEA.
You will:
- Build and embed an end?to?end SAM operating model - lifecycle, governance, controls, and reporting
- Establish a clean, auditable entitlement position across major vendors (Microsoft, Oracle, Adobe, SaaS platforms)
- Lead audit readiness and vendor audits, reducing commercial and regulatory risk
- Drive licence optimisation and cost control - re?harvesting, rationalisation, and renewal strategy
- Own SAM data quality within ServiceNow SAM Pro, including dashboards and executive reporting
- Act as a senior advisor to IT, Procurement, Finance, and Risk on software usage and compliance
This is a role for someone who can answer: "Are we compliant, what are we exposed to, and where can we save money?"
What We're Looking For
- Senior Software Asset Management experience in banking, fintech, or regulated environments
- Proven experience building or resetting SAM functions - not just running BAU
- Strong knowledge of software licensing models (SaaS, subscription, cloud, perpetual)
- Hands?on expertise with ServiceNow SAM Pro (data, entitlements, dashboards)
- Confident leading audits, vendor discussions, and renewals
- Comfortable engaging senior stakeholders across Technology, Finance, and Risk
Why This Role
- Own SAM end?to?end - real accountability, not admin
- Direct impact on regulatory posture and software spend
- High visibility within a critical EMEA technology function
- Hybrid working with a long?term contract runway