What You'll Do for Us
- Define the global vision and roadmap for evolving, governing, activating, and measuring consumer data across channels and markets, with activation ready frameworks.
- Build the foundations of a robust consumer data ecosystem that integrates first party, second party, and third party data sources with clear pathways to activation and value realization, while ensuring quality, consistency, and global interoperability.
- Partner with cross functional teams-including Digital, Data, Technology, Customer & Commercial, Media, and regional Operating Units-to design global to local data flows, integration models, and activation strategies that scale across markets.
- Own the connection between data strategy and marketing activation, enabling advanced segmentation, personalization, predictive insights, and experimentation across channels.
- Establish measurement frameworks that connect consumer data activation to marketing effectiveness, learning agendas, and commercial outcomes.
- Guide the adoption of ethical, privacy forward data practices that build trust with consumers and support long term value creation.
- Identify and prioritize high impact global use cases that unlock competitive advantage.
- Translate complex technical concepts into clear strategic guidance for marketing and business leaders, enabling stronger decision making and more effective investments.
- Serve as a champion for data literacy across the global marketing community, building capabilities, routines, and best practices to accelerate adoption and impact.
- Build and manage strategic data partnerships with external platforms, technology providers, and media partners to expand data capabilities and measurement opportunities.
- Monitor emerging data trends, regulatory changes, and technological innovations to ensure Coca Cola remains ahead of the curve in a rapidly evolving landscape.
- Collaborate with insights teams to connect behavioural, attitudinal, and transactional data, enabling an end to end view of the consumer and powering deeper human understanding.
- Lead the strategic adoption and governance of AI and machine learning capabilities within the consumer data ecosystem, including the deployment of AI for audience intelligence, content personalisation, and predictive modelling.
- Own the global data quality and enrichment strategy, establishing standards and scoring models that ensure consumer profiles are accurate, complete, and fit for activation.
- Help develop real time data capability, enabling live signal ingestion and in moment decisioning.
Requirements & Qualifications
- Bachelor's degree in Marketing, Data Science, Digital Strategy, Business, Analytics, or a related field; master's degree preferred.
- 10+ years of experience leading and evolving consumer data strategy at global scale, within complex, matrixed organisations.
- Proven experience leading or shaping large scale consumer data and marketing data platforms (CDP, Analytics, cloud data platforms, identity and activation stacks).
- Demonstrated ownership of end to end data architecture design, including ingestion, modelling, interoperability, and activation at global scale.
- Deep expertise designing and operating privacy consent and identity aware data systems across multiple regulatory environments.
- Demonstrated experience collaborating with external data and media partners, including defining value exchange and measurement.
- Experience partnering with technology, digital, analytics, and marketing teams to build data driven capabilities and tools.
- Strong measurement orientation, with experience defining effectiveness frameworks, experimentation, and learning loops.
- Experience employing advanced data techniques such as segmentation, predictive modelling, machine learning enabled activation, and experimentation.
- Demonstrated strong executive communication, transformation leadership, and AI/data fluency in complex, matrixed environments.
- Ability to lead transformation initiatives, manage ambiguity, and drive alignment in fast paced, evolving environments.
- Demonstrated experience designing and implementing AI/ML powered data capabilities, including generative AI applications, predictive audience modelling, and automated decisioning within marketing or data platforms.
- Practical experience with identity resolution strategies, including clean room technologies (e.g. Liveramp, InfoSum, Habu, AWS Clean Rooms).
What We'll Do for You
- Global Influence & Strategic Impact: Shape the data foundations and activation strategies that power Coca Cola's global marketing ecosystem, enabling decisions that reach billions of consumers.
- Career Growth & Development: Gain access to world class development programs, cross functional exposure, and global learning communities.
- Competitive Total Rewards: Market leading compensation, comprehensive well being programmes, and a flexible, modern work environment.