Data Analyst

  • Smartodds
  • 08/05/2026
Full time Information Technology Telecommunications SQL Data Analyst

Job Description

Overview

We have a fantastic new opportunity to join our team at Smartodds as a Data Analyst. Based in North London, Smartodds provides in-depth research and analysis on sporting events around the world, supported by world-class, bespoke software platforms. We are proud of our collaborative and dynamic culture, grounded in our core values of Boldness, Open-mindedness, Ownership, and Togetherness. We are a supportive and collaborative team - our environment is open, inclusive, and focused on doing great work together.

About the role

As a Data Analyst you will play a key role in supporting professional football clubs by transforming complex data into actionable insights that inform decision-making across performance, recruitment and operations. Acting as the bridge between raw data and end users within a club environment, you will ensure that analysts, coaches, and performance staff can easily access and interpret the information they need with ease. This will involve developing R packages to enable technical users to query and work with club data, while also creating intuitive dashboards and reports-both interactive and static-that allow non-technical stakeholders to explore insights in a clear and user friendly way.

Key Responsibilities
  • Develop R packages to retrieve, manipulate, analyse and expose data
  • Produce interactive or static reports to allow users to explore and digest data
  • Conduct ad hoc analysis as required, to answer performance, recruitment, and opposition related questions from football clubs
  • Collaborate with Quants, Software Developers and Data Engineers, to understand data needs and ensure data is stored and delivered in the most efficient and appropriate manner
  • Assist Junior Data Analysts to ensure integrity and accuracy of our data
Person Specification (Skills & Experience) - Required
  • Good knowledge of R, including experience building applications with Shiny
  • Knowledge and experience of database technologies (e.g. SQL server, PostgreSQL, Redis)
  • Hands-on experience working with football event data
  • Strong understanding of football analytics concepts and how data can be applied across recruitment, performance, and opposition analysis
  • A fantastic work ethic with excellent attention to detail, intuition and an ability to manage and prioritise several projects simultaneously
  • Strong communication and presentation skills, with the ability to translate complex data insights into clear, actionable recommendations for a non-technical audience
  • Solid understanding of statistical modelling techniques and their practical application in a sports analytics context
Preferred
  • Bachelor's degree in a quantitative field (Statistics, Data Science, Computer Science, or similar).
  • Experience working with a football club's performance analysis department, with a strong understanding of the performance analysis processes.
  • Experience processing and analysing player tracking data at scale
  • Familiarity with physical/GPS data outputs
  • Experience using Version Control
  • Familiar with Linux operating system
  • Proficiency in Spanish is desirable but not essential
Others
  • Ability to work in the UK
What you can expect in return - Our Benefits

From Day One

  • 30 days holiday (in addition to bank & public holidays)
  • In-house chef
  • In-house masseuse
  • Team sporting events
  • 25% discount on Brentford Football Club merchandise
  • Cycle to work scheme
  • Employee Assistance Programme
  • Interest-free travel season ticket loan
  • Offsite trips

Available on selected days

After 3 Months

  • Pension - Employer Contribution starting at 5.5%, and employee starting at 2.5%
  • Income protection - 75% of salary (subject to terms & conditions)

After Probation

  • Private Medical Insurance - including coverage of any excess payment
  • Health Cash Plan via Medicash
  • Life Assurance (4 x times earnings at time of death)
  • Enhanced Company Sick Pay
  • A discretionary annual bonus

After 2 Years

  • Increase in Employer Pension to 6% (to a minimum employee contribution of 3%)
  • Enhanced Maternity Pay
  • Enhanced Paternity Pay

After 4 Years

  • Increase in Employer's Pension to 7% (to a minimum employee contribution of 3.5%)