E-business / Digital, Manchester, United Kingdom
Onsite Optimization
- Plan and execute online merchandising strategies aligned with trading calendars, brand campaigns, and promotions
- Manage UK site localisation, ensuring relevance to local trading moments and product launches to maximise sales and visibility
- Collaborate with EU teams to drive regional alignment and partner with global stakeholders to ensure content plans align with trading calendars and buy plans
- Ensure products are correctly categorised, maintain onsite filters and site search to ensure products are searchable, and easy to navigate
- Maintain PUMA UK App content to ensure consistency between web and app in line with brand strategy
- Set up and manage promotions during key trading periods, including partner discounts and promotion exclusions
- Partner with the planning team to create seasonal flow plans, and product tracker to track and monitor key launches.
- Work with the global SEO team to maintain off-site search ranking, URL's, and keyword content
Data & Analysis
- Use tools such as Crownpeak and analytics platforms to optimise sales and conversion rate (CVR) through data-driven analysis
- Monitor website performance metrics (conversion rate, AOV, bounce rate) and implement continuous improvements
- Conduct A/B testing on site features, layouts, and product sorting to enhance performance
- Manage stock visibility, prioritising best sellers and high-margin items
- Analyse competitor activity and market trends to inform merchandising decisions
- Troubleshoot onsite issues, including broken links, incorrect pricing, and product display errors, coordinating deliverables and approvals with internal teams and external partners
Qualifications
- Experience in e-commerce or digital merchandising (2-3years)
- Strong analytical skills with experience using tools such as Crownpeak, Google Analytics, or similar platforms
- Commercial mindset with an understanding of online customer behaviour
- Excellent attention to detail and organisational skills
- Ability to work cross-functionally with multiple teams
- Familiarity with CMS platforms (ideally: Salesforce and Sanity )
- Basic understanding of SEO and onsite search optimisation
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.