E-commerce Manager

The Senior E-commerce Manager is responsible for leading and growing the company's online business across key digital marketplaces and affiliate channels, with a strong focus on Shopee, Lazada, and performance-driven e-commerce growth.

This role requires a commercially minded and results-oriented professional with proven experience in driving online sales, improving marketplace performance, managing affiliate initiatives, and delivering profitable business growth. The successful candidate will be expected to take ownership of e-commerce performance, campaign execution, platform optimization, and cross-functional coordination to strengthen the company's digital sales channels.

1. E-commerce Business Growth

• Lead the growth of the company's E-commerce business across Shopee, Lazada, and other relevant online channels
• Develop and execute strategies to increase sales, traffic, conversion, average order value, and repeat purchase
• Drive sustainable growth while maintaining commercial discipline and profitability

2. Marketplace Management

• Oversee the day-to-day management and performance of official stores on Shopee and Lazada
• Optimize product listings, pricing, promotions, store visibility, and platform performance
• Ensure timely updates of product content, campaign materials, and platform activities
• Monitor platform tools and features to maximize visibility and sales performance

3. Affiliate Marketing Management

• Develop, manage, and scale the company's affiliate marketing program
• Build relationships with affiliates, creators, KOLs, and platform partners to drive revenue growth
• Monitor affiliate performance, return on investment, and campaign effectiveness
• Identify and implement new affiliate-led opportunities to strengthen online sales

4. Campaign Planning and Execution

• Lead the planning and execution of key online campaigns, including platform-wide promotions, mega campaigns, flash sales, and special activations
• Coordinate with internal stakeholders and external partners to ensure smooth and effective execution
• Review campaign performance and recommend improvements for future activities

5. Commercial Performance Management

• Take ownership of key performance indicators including revenue, GMV, traffic, conversion rate, ROAS, and profitability
• Analyze business performance and identify opportunities for improvement and growth
• Recommend actions relating to pricing, promotions, advertising, and product assortment
• Monitor competitor activity and marketplace trends to maintain competitiveness

6. Cross-FunctionalCoordination

• Work closely with marketing, operations, supply chain, customer service, and design teams to ensure effective execution
• Support alignment across stock planning, campaign readiness, fulfilment, content, and customer experience
• Manage and coordinate with external agencies, marketplace representatives, and affiliate partners where required

• Bachelor's degree in Business, Marketing, E-commerce, or a related field preferred
• Proven experience in e-commerce, marketplace management, or digital commerce
• Strong hands on experience managing Shopee and Lazada platforms
• Demonstrated experience in affiliate marketing, KOL management, or performance-led digital growth
• Strong commercial acumen with a proven Ability to grow online sales
• Good understanding of marketplace campaigns, platform tools, digital promotions, and performance metrics
• Strong analytical, organizational, and execution skills
• Ability to work in a fast-paced environment and manage multiple priorities effectivelyExperience in beauty, fragrance, skincare, cosmetics, FMCG, or consumer products is an advantage

• Commercially driven with a strong sense of ownership
• Results-oriented and focused on measurable business growth
• Strong in both strategic planning and hands-on execution
• Confident in working with cross-functional teams and external partners
• Able to identify growth opportunities and turn data into actionable decisions

• Revenue and GMV growth across Shopee and Lazada
• Traffic and conversion rate improvement
• Affiliate-driven sales contribution
• Campaign performance and execution quality
• Return on advertising spend and marketing efficiency
• Profitability and margin performance
• Online channel growth and operational effectiveness

The objective of this role is to strengthen and scale the company's online business by improving marketplace performance, expanding affiliate-driven sales, and delivering sustainable and profitable e-commerce growth.