Business Development Executive in London - Fitness Equipment

  • love recruitment limited
  • 03/05/2026
Full time Information Technology Telecommunications Management

Job Description

Business Development Executive in London - International Fitness Equipment Brand

£30k plus strong OTE and benefits

London, field-based

Our client is a leading global provider in the health and fitness industry, dedicated to inspiring healthier lives through innovative wellness solutions. As a major player in the UK market, they pride themselves on delivering high-quality equipment and experiences to a diverse range of sectors, from elite fitness boutiques to large-scale corporate and educational institutions. They foster a dynamic team culture focused on consultative partnerships and results-driven growth.

About this brilliant new job in fitness

We are seeking a highly motivated and dynamic Business Development Executive to join our team. In this field-based role, you will be a key driver for increasing our market share across London. You will target a variety of sectors, including Local Authorities/Trusts, Education, Independent and Corporate businesses, and the Boutique fitness segment.

Your primary focus will be on lead generation, qualifying opportunities, and managing a robust pipeline to drive productivity. You will work closely with Senior Account Managers and the Sales Director to achieve strategic company objectives.

Key responsibilities of the role Customer Engagement & Relationship Building
  • Act as the face of the company within your territory, fostering long-term, mutually beneficial partnerships.
  • Identify and develop new customer relationships through proactive business development.
  • Evolve existing relationships through face-to-face meetings, industry events, and experience workshops.
  • Listen to customer challenges and negotiate innovative solutions tailored to their specific needs.
  • Interpret market data and identify trends to provide insight-led solutions to clients.
Sales Performance & Growth
  • Achieve annual sales targets and segment growth through commercially viable sales.
  • Meet weekly and monthly KPIs aligned with the broader business and company strategy.
  • Target specific accounts to increase market share while maintaining current partnerships.
  • Upsell products and services from our extensive portfolio to maximise account value.
  • Utilise CRM systems to accurately record, track, and manage all customer interactions.
About you
  • Motivation: A results-driven individual with a natural ability to take initiative and drive results.
  • Communication: Exceptional communication skills with a consultative approach to sales and lead generation.
  • Adaptability: Ability to manage a high volume of calls and emails while identifying needs and initiating next actions swiftly.
  • Tenacious, personable and hungry: we can teach you our sales process but we are looking for the right person with these attributes to bring to the role.