Digital Data Analytics Specialist (part time)

The Talent Set are delighted to be recruiting a very unique part time role for an international development charity.

• Role Title: Digital Data Analytics Specialist
• Salary: £48,166-£49,446 Pro-rata
• Location: London-Hybrid
• Tenure: 28 hours Part-Time (2-4 days per week), Permanent

Digital Analytics & Optimisation Specialist

Purpose of Role:
Work collaboratively with digital colleagues to drive reach, engagement, and conversion across all digital channels. You ll use data insights to optimise performance, manage technical tracking and tagging, and ensure compliance with privacy and consent standards. Through expert analysis and reporting, you ll help shape evidence-based digital strategies that grow our audience and strengthen our impact.

Key Responsibilities

Tracking, Data Analysis & Insights

• Monitor and analyse website and digital campaign performance using tools such as GA4, Google Tag Manager, Google Ads, Sprout Social, and Search Console.

• Deliver clear, actionable insights and recommendations to improve site performance, user journeys, engagement, and conversion.

• Manage end-to-end tracking implementation across websites, maintaining documentation and data accuracy.

• Define and track relevant KPIs for engagement, reach, and conversion across all channels.

• Lead on cookie implementation, consent management, and compliance with online privacy standards.

• Present findings in a structured, transparent way to build organisational learning and drive continuous improvement.

Testing & Optimisation

• Support ongoing SEO and site optimisation in collaboration with developers and content teams.

• Contribute to conversion rate optimisation (CRO) initiatives to enhance campaign and site performance.

• Apply data-driven experimentation, including A/B and multivariate testing, to refine user experience and increase conversion.

Digital Marketing & Reporting

• Create and maintain dashboards and performance reports (using Power BI, Google Looker Studio, or similar tools) to make data insights accessible across teams.

• Evaluate paid and organic campaigns, providing evidence-based recommendations for improved ROI and engagement.

Collaboration & Knowledge Sharing

• Deliver training sessions for colleagues on digital metrics and analytics tools.

• Stay current with digital trends, technologies, and best practices, and share insights across teams.

• Participate actively in cross-team digital groups, contributing to a culture of shared learning and innovation.

Experience, Knowledge & Skills

Essential

• Strong commitment to the charity mission, feminist principles, and values of equality, diversity, inclusion, and anti-racism.

• Minimum 1 year of experience in a digital analytics or marketing analytics role.

• Advanced experience with Google Analytics 4 (GA4) and Google Tag Manager.

• Working knowledge of JavaScript, HTML, and CSS for implementing custom tags and managing data layers.

• Proficiency in tracking and tagging methods (events, pixels, UTM parameters).

• Experience with data visualisation tools (e.g., Power BI, Google Looker Studio).

• Strong knowledge of SEO techniques, conversion rate optimisation, and digital marketing (including PPC and Google Ads).

• Advanced Excel and statistical analysis skills.

• Understanding of cookies, consent management, and online data privacy.

• Excellent communication skills able to translate complex data into clear, actionable insights.

• Enthusiasm, curiosity, and a proactive, can-do attitude.

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.