Senior SEO Analyst - BBC Sounds

Job Introduction

The BBC SEO team's mission is to ensure new and returning audiences are discovering and choosing the BBC in search engines whilst also contributing towards the wider Product Group strategy. We do this by growing our search engine audiences and by creating a culture of SEO at the BBC. This will be achieved by embracing technical innovation, approaching editorial optimisation with creativity and empowering our teams with search data.

Role Responsibility

Reporting to the SEO Manager, the Senior SEO Analyst for BBC Sounds will help drive our mission and will be an integral part of delivering the SEO strategy at a product and editorial level. The Senior SEO Analyst will also support and feed into the overall BBC SEO team to ensure the BBC can benefit from our decisions at an organisational level.

This is an exciting role with the opportunity to work on one of the most exciting and growing audio products in the world. We're looking for someone with a passion for SEO and who also shares our vision for the value that SEO can provide to BBC Sounds and therefore, its audiences.

The Senior SEO Analyst for BBC Sounds will be responsible for:

• Identifying, prioritising and driving technical innovation to improve SEO of the BBC Sounds website.
• Monitoring, improving upon and maintaining the technical SEO health of BBC Sounds.
• Being a key point of contact for SEO support within the Sounds product team and wider product group.
• Working with the data team to ensure SEO data is properly ingested, organised and made available to BBC Sounds.
• Educating teams on how to use SEO data to improve BBC Sounds and empower decision making.
• Working closely with the Digital Marketing team to ensure SEO is considered and embedded into any campaigns.
• Contributing towards the Digital Marketing teams efforts in App Store Optimisation of the Sounds app.
• Building strong relationships with key stakeholders to ensure SEO is included in senior decision making.
• Supporting the wider SEO team on pan-BBC and product specific targets and priorities.

Are you the right candidate?

For your application to be considered, you'll need to have the following:

• Strong knowledge of SEO best practice and extensive knowledge of search engine technology.
• Able to solve and provide guidance on complex technical SEO problems and briefs.
• Practical knowledge of editorial/content optimisation techniques and their impact on ranking.
• Experience of working with, analysing and reporting on large data sets to improve upon SEO.
• Can present complex concepts in a simple manner to ensure teams are able to act upon recommendations.
• Strong experience of using industry-standard SEO tools.

If you also have the below, it will be beneficial to your application:

• An interest in audio content such as podcasts and radio and the value it can provide to audiences.
• Experience of working with data visualisation tools such as Tableau or Google Data Studio.
• Experience of line managing and leading a small team towards a shared goal.
• An understanding of or interest in languages such as SQL, Python or R.

NB: Please note the internal BBC job title will be 'Principal Data Analyst'

Package Description

Band: D
Contract type: Permanent
Location: Hybrid working (part home/part office). Office base can be Salford, Glasgow, Cardiff, Newcastle or London

We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application . There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

About the BBC

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here