Digital Customer Marketing Lead

Orbit is a fantastic business and one that's really going places.

Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.
Orbit was formed in 1967 with the aim of providing good-quality housing for people who would otherwise not be able to afford to buy their own home.
Over 50 years later, we're one of the leading housing providers in the UK. Our services have diversified, our housing portfolio has expanded, and our reputation as an innovator within our sector has grown. But one thing that has never changed. Our belief in people and what they can achieve.
Your role at Orbit.
We are delighted to announce that we are looking to recruit a brand new position of Digital Customer Marketing Lead. This is an integral part of the Customer Communications team, the Digital Customer Marketing Lead will deliver our digital customer acquisition and retention strategies and digital customer content strategy with a focus on embedding our Customer Promise and creating a positive customer experience.
Experienced in customer digital marketing and communications, the successful candidate will be responsible for multiple customer communications and marketing channels, including email marketing, SEO and PPC (future state: Affiliates and Display). They will also be responsible for content on the customer hub website, customer social media channels, Chatbot, Voicebot updates and SMS.
Working closely with Orbit Group's Digital Operations team, the Digital Marketing & Brand Manager and Senior Digital Officer, the Digital Customer Marketing Lead will be responsible for reviewing insight and data including customer journey maps, UX reports and performance statistics, reporting back to various stakeholders and ensuring the customer digital marketing strategy is effective and delivers ROI.
What will help you make a difference.
To be successful in this role of Digital Customer Marketing Lead you will need to have at least 2 years' experience of working in a customer digital marketing or communications role.
It is also essential that you have:
A degree or equivalent qualification in Digital Marketing or related discipline
Experience in producing end-to-end marketing campaigns using a multi-channel approach
Experience of working with CRM systems and proficient in email marketing
Sound CMS knowledge
Experience of writing for web/digital
Strategic thinker with the ability to turn insights into actions
Creative confidence with experience of creating content or leading on a content strategy
Commercially astute
Good influencing and communication skills
Energetic team player
Experience of Google Analytics
We know that an inclusive environment makes us more accessible and ensures we attract, engage, promote and retain great people. We welcome applications from all individuals regardless of background, age, gender/gender identity, sexual orientation, ethnicity/nationality, religious belief, faith or disability. As part of our Armed Forces Covenant commitment, we welcome ex-services professionals to consider career opportunities at Orbit.
Why Orbit?
Rewarding your contribution.
For those who want or need more of a work life balance our view is that this role is suitable for WorkSmart. This means we would consider a more flexible working arrangement, where your hours and work location are managed according to business, customer and personal needs. Agile working arrangements will be discussed during the interview process.
Some of our core benefits include:
Group bonus potential up to 15% of salary
27 days annual leave plus bank holidays and the "Orbit day"
Private medical insurance
Excellent contributory pension scheme
Life assurance
A great pick and mix of flexible benefits including the option to buy and sell holiday and much more
Our culture and purpose.
We know that great people are central to achieving our ambitions and as such we want everyone to have a voice and make a positive difference. We are proud to be a Sunday Times 100 Best Companies to work for, this demonstrates we place people at the heart of everything we do. We continue to create a culture that celebrates diversity and an environment where everyone feels able to contribute towards achieving together.
We support our colleagues to be at their best through our wellbeing programme , our corporate learning programme, opportunities for professional development, our innovative approaches to making the world and our homes a greener place and our leading reward and recognition package. Because of this our people tell us Orbit is a great place to work for.
At Orbit, our people are enthusiastic and passionate about making a real difference to our customers and communities. We are one team where everyone is connected and encouraged to have the freedom to think differently.
Each year we build many new affordable homes and manage a total portfolio of around 45,000 properties. Over 100,000 people live in an Orbit home and our innovative approach empowers every one of them to grow and thrive. We are commercially driven. The more profit we make, the more we invest into the communities that we work for, improving services and playing a key role in driving UK housing growth.
Work for Orbit. Believe in people.
We have so much more that we'd like to share with you so please submit your CV demonstrating the value you could bring to Orbit.
We put the safeguarding of our customers, colleagues and contractors at the heart of everything we do and as such, certain roles will be subject to a DBS check.
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