Digital Designer

Digital Designer - Guernsey The primary focus of this role is to deliver a constant flow of designs that test the customer-effectiveness of all pages on the website, or in emails and other assets that drive traffic to the website; to ultimately improve that effectiveness of every page, incrementally and repeatedly, with a continuous uplift in conversion and sales being the ultimate goal. This includes execution of the web optimisation programme to drive conversion rate improvements, supporting email marketing. The utilisation of design/optimisation tools, and adherence to any relevant standards is fundamental, as is a knowledge of usability and accessibility principles. The Digital Designer will not be a highly technical role, but will be expected to learn new concepts and utilise new tools for multivariate testing and others as required. The role will be working in close harmony with the Optimisation Analyst and reporting into the Ecommerce Director. Key tasks and responsibilities This is not a particularly technical role, focusing as it does on the layouts and visual assets of landing pages, transactional funnels and marketing promotional pages and is therefore based in Marketing where these changes can be devised to deliver real business value. For this reason, a fascination with how the design of an environment affects customer behaviour is crucial. Accountabilities for this role will include the work below but will also vary from time to time, and will be agreed with the Digital Optimisation Analyst and Ecommerce Director. Work will be distributed to the Digital Designer via the Digital Optimisation Analyst and the wider team. The Digital Designer is expected to be self-managing and should only refer to the Head of Department for scheduling when over-committed Liaise with marketers and channel owners to ensure that designs developed meet requirements, including attendance at briefings / meetings Liaise with technical developers (system consultants) or third party vendors for elements of design activity which require their support Undertake the origination, collaborative creation, development and delivery of designs using HTML/CSS and digital optimisation toolkits which may include Optimizely, Maximiser, Sitecore, or others Deliver innovative design solutions in line with a given brief Contribute to the thought process of optimisation by industry scanning and keeping up with trends in the digital sector Design / development must not cause the site to be at risk from security breaches, and so the Digital Designer must undertake all reasonable endeavours to ensure that best practice is followed. On the whole, however, the role will be addressing the less technical aspects of the work. Guidance on these aspects will be provided by the Digital IT team Achieve the proper sign off for the delivery of designs and content - whether through the marketing circulation process or through the website release process where a more technical sign off is required Follow all procedures relating to the website and emails Agree changes to those processes where sensible, with central IT staff Control the progress of tests and projects in a timely and effective manner Communicate and co-operatively identify the status of projects and project activities to the appropriate parties Seek opportunities to contribute original ideas to the benefit of the organisation Listen to others and help them test their ideas Undertake environmental scanning activity in order to assess best practice and competitor websites so as to apply to design ideas where it adds value to do so