Marketing Automatons Campaign Manager

Marketing Automations Campaign Manager, London EC1 Salary c£45,000 p.a. + excellent benefits (see below) Benefits include: 25 days holiday with option for 30 days, Pension, Season Ticket Loan, Free Gym, Dental Plan, Share Option, Private Medical, Eye care Vouchers, Childcare Vouchers, Life Assurance, Private Medical Insurance, Long Service Award, Good Maternity leave & Shared Parental leave scheme, Employee Discounts with Dell/Apple/Vodafone and many others and Occupational Health insurance. This role will be responsible for generating, running, measuring, reporting and improving upon all email, digital and in-product campaigns and behavior-driven, lifecycle, marketing activities to users across the Mendeley platform. Main Activities and Responsibilities • Develop B2C marketing campaign activity plans to drive customer retention, engagement and to achieve Monthly Active User targets. • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget. • Work with key stakeholders to implement campaign activity including: product marketing team and product management. • Write and edit direct response email copy as required. • Be responsible for the production and sourcing of all campaign materials, campaign set up and QA. • Ensure each campaign has clear metrics as agreed with the Product Marketing Manager and the Director of Marketing. • Support campaign optimization through rapid A/B testing and iteration. Deliver regular reporting of results against metrics, including use of tools such as Google Analytics, Site Catalyst, Tableau and email data reports. • Carry out post campaign analysis to report KPIs and distribute learning for future campaigns. • Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives. • Work with the Product Marketing Manager to obtain information to devise, prepare and produce campaign activity and content. • Ensure all information is accurate and passes through the official sign off process. • Coordinate campaign activity with internal stakeholders to ensure end-to-end coordination and preparation (ie. customer support, social media response, etc.). • Input to the annual Strategic Marketing Planning process. • Ensure accuracy of marketing materials and be responsible for formal sign off process where required. • Actively partake in the running of the department providing ideas and best practice synonymous with a • high performance team. • Be responsible for personal development within the area of marketing and current trends that may support job performance. • Complete competitor benchmarking for promotional activity and report regularly to key stakeholders. • Undertake such other duties as may be reasonably expected Qualifications • Good knowledge of HTML and experience of using HTML editors such as DreamWeaver • Good knowledge of java script an advantage • Good understanding of relational data and database marketing • Experience of manipulating large amounts of data including segmentation and A/B testing • Good understanding of campaign reporting and analysis • Attention to detail • Previous experience of working with email automation platforms is a must. Recent working knowledge of Adobe Campaign will be an advantage. • Strong written communication and presentation skills • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties • 3+ years of campaign management experience • Bachelor’s degree in business or marketing - or equivalent certification