Global Head of Paid Media

Global Head of Paid Media London Our Client is looking for an experienced Global Head of Paid Media to join the one of the most exciting start-ups in the UK. This is a rare opportunity to work at a London-based business that combines hardware and software, entertainment and education during this exciting and transformational phase of the company’s growth. We are looking for a leader with the strong experience necessary to head up a data-driven, cross-channel team to drive our global consumer sales. Reporting to the VP Marketing, this high-profile role will develop and execute paid media strategies to help take our business to the next level. Responsibilities: * Build, develop, and execute a comprehensive paid media strategy to drive consumer sales * Create growth initiatives to drive B2C revenue * Own the budget for all paid/performance channels, with targets set based on tight CAC/CPA requirements * Liaise with stakeholders across the marketing and product teams to ensure objectives are aligned * Provide strong leadership to a lean but powerful team (internal and agency support where required) which you will build based on your vision * Attract, mentor and retain a talented team that leads the industry in innovation and results * Create and execute a smart cross-channel testing plan for growth * Work closely with a cross-functional team of marketers, creatives and engineers to develop and execute fully integrated marketing experiences * Develop and execute digital strategies across platforms including search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Amazon AMS, Criteo for retailers, as well as possibly running display and affiliate campaigns (note that some non-paid channels like SEO and CRM may fall within your remit due to their close nature with paid media) * While the focus will emphasise digital platforms, you will also be responsible for ATL media including TV, OOH, inserts, etc - we need a creative marketer who has experience and initiative in using paid media effectively and efficiently, no matter what the channel is * Measure and report on impact and effectiveness of paid channels and continuously improve resource allocation, scalability and ROI / ROAS / ROGP * Work closely with incoming ecommerce manager to ensure alignment between advertising and landing page messaging and creative * Collaborate with creative director to ensure creative assets achieve all paid media objectives based on data-driven goals * Own research, forecasting, planning, execution and performance analysis for paid media initiatives * Ensure that brand consistency is maintained in both the messaging and visual language across all paid media * Remain up-to-date on relevant news, trends and best practices within media and performance marketing Background: * 8+ years working in performance marketing / paid media, majority client-side experience preferred * Significant experience managing integrated campaigns across search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Amazon AMS, display, affiliates * Experience in ATL media including TV, OOH, print, inserts, direct mail, podcasts, radio, etc. * Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.) * Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, Metrilo, Mixpanel, Kissmetrics, etc.) * Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.) * Experience testing and implementing landing pages * Experience with attribution modelling and working closely with business intelligence * Experience building paid media programs from the ground up and scaling teams * Experience dealing with complex cross-channel attribution models * Experience creating and implementing testing frameworks for growth * Advanced knowledge of marketing automation tools * Experience with data visualisation tools (Tableau, Looker, Periscope, etc.) * Experience in ecommerce at D2C businesses is a must * Proficiency in SQL is a plus * Experience in the kids/toy space is a plus, particularly in the gifting market * Experience working with retailers in addition to working in D2C is ideal * Have a deep understanding of target audiences and how messaging, channels and creative execution needs to differ based on who you’re speaking to In addition to that, our ideal candidate is: * Daring and adventurous (but still responsible!) * Relentlessly driven with an entrepreneurial spirit * Extremely organised and detail oriented * Proactive, takes initiative * Has excellent communication and presentation skills * Creative thinker and problem solver * Self-motivated and can work autonomously * Thrives in a fast-paced environment * A very curious person * Highly analytical