Digital Marketing Manager (Organic Growth & Campaigns)

Up to £40,000 per annum Hybrid - 2 days per week near York Flexible working available Permanent, Full-Time A well-established UK-based organisation is looking for a Digital Marketing Manager to lead the development and delivery of multi-channel campaigns focused on organic growth, engagement and lead generation. This is a broad, hands-on role working across content, social, email and partnerships, with real ownership of campaign strategy and execution.The Opportunity You'll work closely with senior stakeholders to plan and deliver integrated marketing campaigns that drive traffic, engagement and conversion across multiple digital channels. This role suits someone who combines creativity with commercial awareness - equally comfortable generating ideas as they are analysing performance and optimising results.Key ResponsibilitiesCampaign Strategy & Delivery

• Develop and execute multi-channel marketing campaigns aligned to business objectives
• Create channel-specific strategies across content, social, email and partnerships
• Ensure consistent messaging and brand alignment across all activity
• Manage campaign timelines, delivery and performance tracking

Organic Growth & Content

• Identify and drive opportunities for organic growth and audience engagement
• Develop content strategies in collaboration with SEO and creative teams
• Produce and oversee written and visual content across digital channels
• Optimise content for reach, engagement and conversion

Social Media

• Own and deliver platform-specific strategies (e.g. Meta, Instagram, LinkedIn, TikTok, YouTube)
• Plan, create and schedule content across channels
• Manage both organic and paid social campaigns
• Monitor trends, competitor activity and platform changes

Email Marketing

• Plan and deliver email campaigns across acquisition, engagement and retention
• Manage segmentation, personalisation and A/B testing
• Analyse performance and continuously optimise campaigns
• Ensure compliance with relevant regulations and best practices

Partnerships & Campaign Performance

• Manage relationships with external media and marketing partners
• Support campaign planning, execution and performance tracking
• Monitor budgets and ensure strong return on investment
• Provide insight-led recommendations for continuous improvement

Essential Experience

• Proven experience delivering multi-channel digital marketing campaigns
• Strong understanding of organic growth strategies and performance marketing
• Experience across social media, content marketing and email campaigns
• Analytical mindset with the ability to interpret data and optimise performance
• Strong copywriting and content creation skills
• Experience using marketing tools and analytics platforms (e.g. Google Analytics, social insights, email platforms)
• Excellent organisation and project management skills

Desirable

• Experience managing third-party or media partnerships
• Exposure to SEO and content optimisation
• Experience mentoring or supporting junior team members
• Background working in a commercially driven, customer-focused environment

What's on Offer

• Hybrid working (2 days per week on-site near York)
• Wonderful rural office environment
• Flexible working environment
• Broad, varied role with real ownership of campaigns
• Collaborative and supportive team
• Opportunity to make a visible impact on growth

If you're a commercially minded digital marketer who enjoys owning campaigns end-to-end and driving measurable results, this is a great opportunity to step into a high-impact role.PLEASE NOTE - We cannot offer sponsorship or consider candidates with time gated visas unfortunately. The successful candidate will also need to undergo a DBS Check before commencing employment with this client