Business Analyst - Market & Competitor Intelligence

Business Analyst - Market & Competitor Intelligence

Rate: 520 - 550 a day (Inside IR35)

Location: Southampton

Working Pattern: 3 days a week on-site, 2 days remote

Duration: 3 Months
Clearance: BPSS, SC would be preferred but not essential

A leading defence technology consultancy are seeking a Business Analyst specialising in market, competitor, and commercial analysis to support their transformation programme. This role will focus on understanding the external landscape and evaluating our sales and go-to-market (GTM) strategy in the context of competitor behaviours, customer trends, and market evolution.

The successful candidate will turn complex market signals into actionable insight to support strategic decision-making and ensure we are positioned competitively.

Key Responsibilities

• Analyse current sales and GTM strategy, identifying areas of alignment, misalignment, and opportunity.
• Conduct structured assessments of competitor offerings, positioning, pricing, routes to market, and partnerships.
• Build market intelligence models that monitor industry trends, customer buying patterns, and emerging technology shifts.
• Provide recommendations to strengthen market presence, differentiation, and commercial approach.
• Work closely with Sales, Strategy, Marketing, and Product teams to validate insight and shape business outcomes.
• Support broader transformation activities including requirements gathering, process mapping, and stakeholder workshops.
• Prepare well-structured reports, dashboards, and presentations to inform executive decision-making.
• Operate as an independent, proactive analyst capable of driving their work with minimal oversight.

Experience & Skills Required

• Experience as a Business Analyst working in market analysis, competitor intelligence, commercial strategy, or GTM-related projects.
• Strong understanding of technology markets, ideally within software, digital services, or advanced engineering sectors.
• Ability to interpret complex market data and create structured insight that influences strategic decisions.
• Familiarity with software products, IT services, and licensing models.
• Strong Office 365 and Visio capability essential.
• Confident communicator able to engage senior stakeholders and extract information effectively.
• Exposure to defence and national security markets is advantageous.
• Demonstrated ability to work independently and manage multiple analytical workstreams.