Digital CRO Manager

Ready to lead a high-performing CRO team and transform digital experiences for millions of customers and supporters?

We re looking for a Digital CRO Manager to lead the development and delivery of our experimentation programme, driving measurable impact and embedding data-driven decision-making at every level.

About the Role

As our Digital CRO Manager, you ll lead a high-impact experimentation programme, guiding your team to design and deliver A/B and multivariate tests, driving personalisation, and shaping optimisation strategy across the organisation. Beyond running experiments, you ll design and develop best-practice frameworks, processes, and workflows to make testing scalable and efficient.

This is a strategic leadership role where you ll manage and develop a talented team, influence senior stakeholders, and embed a culture of data-driven decision-making. Working at the heart of BHF s digital transformation, you ll collaborate with the CRO & Analytics Lead, UX/UI designers, analysts, developers and content specialists to turn insight into action and deliver measurable results that improve customer & supporter experiences at scale.

What You ll Do

• Lead and mentor CRO Specialists and Developers, building a high-performing team.
• Lead the development and delivery of a strategic experimentation roadmap, prioritising A/B tests and personalisation initiatives.
• Ensure governance and quality control over experiments and the experimentation process, keeping errors to a minimum.
• Translate CRO strategy into action, aligning with business goals and communicating priorities cross-functionally.
• Working across UX/UI, analytics, product and marketing teams, lead your team to collaboratively generate ideas for impactful experiments.
• Share insights to support Content and UX teams on how best to structure content and design for conversion.
• Report to the wider business on experimentation performance.
• Champion best practice and innovation, embedding tools like Jira and driving continuous improvement and data-led decision-making.

You ll help shape the future of experimentation, personalisation, and customer journey optimisation making a tangible difference to our customer and supporters.

About You

• Extensive experience managing CRO activity for medium to large businesses.
• Extensive experience running and scaling CRO programmes that deliver revenue impact (A/B testing, experiment design, and personalisation).
• Confident user of GA4, with strong analytical skills and a proven ability to use data and testing to influence product decisions.
• Extensive experience using testing tools and maintaining quality control in experimentation.
• Strong understanding of using custom CSS/JavaScript for tests, and familiarity with tools like Figma, ContentSquare, Mouseflow.
• Proven leadership experience, including line management and coaching high-performing CRO teams.
• Experience in enterprise-level digital environments, embedding scalable processes and frameworks for optimisation.

Digital team

At the British Heart Foundation (BHF), We re transforming how we work digitally using experimentation to unlock new opportunities for growth. We re investing in new technology, evolving our ways of working, and building a team of brilliant specialist digital minds.

Working arrangements

We are looking for someone start in this role in Jan 2026 however this negotiable.

This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.