Marketing Manager

  • IT Talent Solutions Ltd
  • 16/10/2025
Contractor Information Technology Telecommunications CRM

Job Description

Marketing Manager - Digital Growth & Product Strategy

We're looking for a results-driven Marketing Manager to lead and execute marketing strategies across our product portfolio. This role is perfect for an experienced marketer from the eCommerce or fintech sector who thrives in a fast-paced, data-led environment and loves turning insights into growth.

What You'll Do

  • Drive marketing and sales strategy: Develop and execute go-to-market plans across multiple product lines-covering pricing, promotions, customer acquisition, retention, and distribution channels.

  • Lead performance-based campaigns: Partner with sales and product teams to plan, test, and optimize digital marketing campaigns that drive measurable ROI.

  • Shape pricing and profitability: Support the development of pricing structures and promotional strategies to maximize conversion and margin performance.

  • Champion new product launches: Manage cross-functional launch plans-ensuring alignment between marketing, sales, and product teams for seamless rollouts.

  • Data & insights: Consolidate campaign analytics, website metrics, and performance reports to identify trends and growth opportunities.

  • Budget ownership: Track, forecast, and reconcile marketing budgets to ensure efficient allocation and spend optimization.

  • Brand storytelling & content: Oversee advertising, PR, and web presence-creating engaging content that builds trust and brand authority.

  • Market intelligence: Lead research projects to uncover customer insights, competitive trends, and new growth opportunities.

  • Community & partnerships: Manage sponsorships, promotional collaborations, and targeted campaigns that expand brand visibility.

Who You Are

  • A strategic marketer with 4+ years of experience in eCommerce, fintech, or digital-first industries.

  • Comfortable working with analytics tools (Google Analytics, Meta Ads Manager, CRM systems, etc.) and turning data into action.

  • Experienced in digital acquisition, retention marketing, and life cycle campaigns.

  • Collaborative, proactive, and excited by the challenge of scaling products in competitive markets.

You must possess excellent communication skills/be eligible to work in the UK and undergo extensive credit checks for this position.