SEO Manager

British Heart Foundation (BHF) is transforming its digital products and services to deliver more impactful, personalised experiences, increase fundraising income, and provide vital support to the 7.6 million people in the UK living with heart and circulatory conditions.

As our new SEO Manager, you ll lead a strategic shift in how we grow the visibility and reach of our digital content across search engines and AI-powered platforms. This is a key role in helping us connect with more people, drive engagement, and support our mission to save and improve lives.

You ll be responsible for:

• Leading the development and delivery of BHF s SEO strategy to boost organic visibility, drive engagement, and support fundraising and awareness goals.
• Monitoring performance using SEO and analytics tools, producing clear and accessible reports, and adapting strategies in response to evolving search trends including the impact of generative AI.
• Collaborating with content designers, technical teams, and marketing colleagues to create high-quality, user-focused content that meets search intent and reflects BHF s mission.
• Optimising website structure, on-page elements, and technical aspects such as page speed, mobile usability, and crawlability to improve ranking and indexing.
• Delivering SEO training and best practice guidance to internal teams, while supporting local search visibility and contributing to UX reviews and link-building efforts.

About you

You ll bring a strong track record of improving organic performance for large websites, with experience of developing and implementing SEO strategies that respond to the evolving search landscape including mitigating traffic loss from AI-generated content.

You re confident using a range of SEO tools (such as GA4, Search Console, Semrush, Ahrefs, and Screaming Frog) to monitor performance, identify opportunities, and use insights to inform decision-making. You also have experience working with cross-functional teams to align SEO with broader digital and organisational goals.

You have a solid grasp of digital PR, link-building, and local SEO strategies, and understand how these areas are shifting in response to generative AI and changing search behaviours.

In addition, you ll bring:

• A deep understanding of SEO principles, including technical SEO and on-page optimisation, with experience implementing changes through a CMS.
• Experience conducting thorough keyword research, competitor analysis, and reporting on performance including setting and tracking KPIs.
• Strong analytical and communication skills, with the ability to present insights and strategies clearly to stakeholders at all levels, including senior leadership.
• Knowledge of how content, UX, and technical elements such as site architecture, page speed, and mobile optimisation impact SEO, and the ability to use this insight to make informed decisions and recommendations.
• Experience training and supporting others to deliver high-quality, search-optimised content, along with a collaborative mindset and the ability to work effectively across teams and disciplines.

Working arrangements

This is a hybrid role, where your work will be split between your home and 1- 2 days per week, on average, in either our Birmingham, London or Northampton office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
About us

We value and respect every individual s unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Benefits

To find out more about the benefits available at the BHF, please download our benefits document at the bottom of our advert page.

Interview process
Interviews will be held virtually via MS Teams, we planning on having two stage of interview. First stages are planned for w/c 15 Sep 2025.