Job Description
Job Position: Enterprise Digital Marketing Consultant
Area: Commercial Marketing Digital Channels
Period: (12 months) - extension possible
Location: Remote (CET timezone)
Language: High fluency in written and spoken English, other languages are a plus.
You will be responsible for:
Design data activation strategies to create audiences for omnichannel communication activities using web event data within the available technology tools such as CRM, Marketing Automation, Content Management System
Connect with local stakeholders to increase synergies in between central organization and local markets
Connect local markets to each other to learn from common key learnings and identify possible synergies
Collaborate with local Sales-team to understand how digital solutions could support them on their daily job
Audit the local technology landscape and the audience creation processes to ensure that audiences are accurate, data are properly recorded, and results reported out promptly and accurately
Influence contact strategies for segments across marketing channels by working closely with the Digital and Marketing teams to collaboratively understand what, when, where and whom to communicate
Ability to work independently on multiple cross-functional team projects simultaneously, paying attention to key milestones and related deliverable dates
What you must have in your toolbox:
BA / BS degree or equivalent in Marketing/Communication or Computer Science
3-5 years of relevant work experience
Basic knowledge of JavaScript, HTML, and Internet Technologies (e.g. ad servers, browsers, cookies, hosting servers etc.)
Basic knowledge of Automated Programming Interface solutions
Good knowledge of Ad-tech Mar-tech tools: Customer Relationship Management, Demand Side Platform, Facebook Business Manager, Google Ads 360, Google Display & Video 360, Marketing Automation Platforms (IQVIA OCE, Salesforce Marketing Cloud; Adobe
Campaign), Content Management System (Adobe Experience Manager, VEEVA)
Good knowledge of Website Analytics tools: Google Analytics 4, Adobe Analytics
Understanding of online marketing metrics (e.g. CPM, CPC, CPA, CTR, ROAS, RPV, AOV, )